The streamer reached this phenomenal number thanks to his November subathon — Mafiathon 2, with quite a few celebrities as special guests.

Kai Cenat earned an amazing achievement on Twitch. More than 500,000 people subscribed to his channel, which happened for the first time in the history of the streaming platform. 

This fantastic milestone became possible thanks to various Mafiathon activities. Kai Cenat invited many celebrities to his streams, including Snoop Dogg, Miranda Cosgrove, and Chris Brown.

Sure, the talent of Kai Cenat and the production level of his streams are an essential basis for this success. The streamer started his November subathon with the idea to donate 20% of the proceeds to building a school in Nigeria.

Kai Cenat’s Mafiathon 2

The streamer announced his new subathon at the end of October 2024. Throughout the entire November, Kai Cenat streams 24/7. Here is a trailer for this month-long event.

It’s not the first time that Kai Cenat starts such a subathon. He did it before in February 2023, and that Mafiathon made Kai Cenat #1 among Twitch streamers in terms of subscriptions: more than 306,000.

The Vtuber Ironmouse broke that record in September 2024. Are you surprised that Kai Cenat decided to do Mafiathon 2 just around a month after that?

Kai Cenat broke the all-time Twitch subs record after 11 days of Mafiathon 2. He reached the number of 500,000 subscribers on Nov. 22, and people continue subscribing after that. As of Nov. 23, the Kai Cenat sub count reached 532,000 and growing. 

Celebrities on the Kai Cenat streams

One of the main things at the streams during Mafiathon 2 is Kai Cenat inviting prominent celebrities to chat and have fun with. He actually did the same during his first subathon, and he does this during his usual livestreams. For example, Kai Cenat had John Cena right before Mafiathon 2.

The list of prominent people who participate in Kai Cenat’s stream is quite impressive. The viewers could enjoy some time with popular musicians, actors, athletes, and streamers: Lil Uzi Vert, Snoop Dogg, GloRilla, Quavo, Miranda Cosgrove, Chris Brown, Andre Iguodala, and others.

Kai Cenat subscription price

There are three subscription tiers on the Twitch channel of Kai Cenat. 

  • Tier 1: $4.99
  • Tier 2: $9.99
  • Tier 3: $24.99

In addition to this, you can get your Kai Cenat sub as part of Twitch Prime, which costs $12.99 per month as part of Amazon Prime and $8.99 as part of Prime Video.

Note that the actual Kai Cenat subscription price varies in different countries.

How much does Kai Cenat make per month?

The actual revenue of Twitch streamers is not public info, as the platform offers different plans and opportunities, including fees from subscriptions and the add revenue share.

The common practice on Twitch is to pay streamers around 50% of the subscription price. Considering that around 80% of Kai Cenat subs on Tier 1, he earns:

  • 532,000*0.8=425,600 (the estimated number of Tier 1 subscribers)
  • 425,600*2.5=$1,064,000

You should add here the revenue from Prime subs and other Tiers. So we can assume that Kai Cenat makes more than $1,100,000 per month.

The number is totally unstable, as the Kai Cenat sub number changes dynamically, and there are too many unknown factors here.

The most-subscribed Twitch channels

Once again, Kai Cenat reached #1 among the most-subscribed Twitch channels. Who are the other streamers here? As of the end of November 2024, the top 10 list looks like this:

Streamer
Peak subscribers
Date of the record
Kai Cenat532,000Nov. 2024
Ironmouse326,252Oct. 2024
Ludwig “Ludwig” Ahgren283,066Apr. 2021
Tyler “Ninja” Blevins269,154Apr. 2018
Nicholas “Jynxzi” Stewart179,543Feb. 2024
Casimiro “Casimiro” Ferreira159,487Nov. 2022
Critical Role139,559Nov. 2021
Ibai “Ibai” Llanos136,115July 2023
Ranboo116,870Aug. 2021
Shlorox113,628March 2024

About Kai Cenat

Kai Cenat is a streamer and YouTube content creator with a focus on comedy videos. The number of his Twitch followers shoots beyond 13M. He was awarded the Streamer of the Year by Streamer Awards in 2023 and 2024.

The first YouTube video by Kai Cenat went online in January 2013. The first boost of popularity hit the guy in 2022 when he invited some celebrities to his streams (Bobby Shmurda and Lil Baby) and participated in recording a music single (Bustdown Rollie Avalanche ft. NLE Choppa).

The first Marathon let Kai Cenat reach a new level. He made a stream with IShowSpeed. Nicki Minaj joined one of his streams. An idea of a PS5 giveaway by Kai Cenat caused mayhem in Union Square, Manhattan.

The growth of Kai Cenat as a streamer and celebrity continued in 2024 and reached the current blast with Mafiathon 2. Another notable collaboration was participation in the video by MrBeast “50 YouTubers Fight for $1,000,000”.

While Mafiathon 2 by Kai Cenat is certainly a great success, we can still expect a decent response from other top content creators. For all streamers news and updates, stick around on esports.gg!