Gen.G has partnered with Galorants and Procter & Gamble to host a tournament designed to break down gendered stigmas.
Gen.G and Galorants are teaming up with Procter & Gamble hygiene product brands Tampax and Always to host a tournament for female-identifying players in North America. The tournament, known as the Astral Clash, will showcase some of the best Valorant players in NA.
The event kicks off with two online qualifiers, one on June 17-19, and a second on July 15-17. This will whittle a field of dozens of players down to just four top teams. These four teams will then head to Southern California on August 6, 2022 for an in-person LAN tournament finals. The offline tournament represents one of very few opportunities for the female-identifying VALORANT community to compete in their own space.
The collaboration also marks the continuation of the partnership between Gen.G and the Galorants. Galorants are an all-female Valorant community which aims to introduce and further female involvement in esports.
Astral Clash’s aims
Gina Chung Lee, CMO of Gen.G commented on the partnership: “Gen.G is excited to continue our partnership with Galorants and empower women gamers with the iconic brands of Tampax and Always. Our aim with this campaign is to continue to highlight and create opportunities for women gaming communities, by providing a forum for this community to connect online and in real life.”
Our aim with this campaign is to continue to highlight and create opportunities for women gaming communities, by providing a forum for this community to connect online and in real life.”
As part of the tournament finals, brand ambassadors Krystalogy, Blisskai, Nicki Taylor, Jessica Kim, Raeyei, and Shannon Williams will provide mentorship and support throughout the event. They'll also compete against each other to raise money for two charities.
Ambassadors Krystalogy, Jessica Kim, and Nicki Taylor, competing under the Tampax ambassador team, will be playing for Period Education Project, a community-focused program that brings medically accurate period education to young people in disproportionately underserved communities. Meanwhile, Blizzkai, Shannon Williams, and Raeyei, will be representing Always. They'll be competing on behalf of Uniquely You Summit, an organization that empowers black girls.
Highlighting important issues
These partnerships show the deeper aim of the Astral Clash tournament. The tournament looks to highlight and bring eyes to vital women’s issues within gaming and outside of it. For example, Tampax’s Flow It Forward project aims to battle period poverty. By some measures, 16.9 million people who menstruate in the US are living in poverty. Projects like Flow it Forward help mitigate this unfortunate reality. They aim to ensure there’s equal representation and access to medical resources for those people.