The opening of a new Battle Arena

In a move that could  signal the start of a new war between tech giants, OpenAI could possibly unveil its Google Search competitior very soon. The revelation might even come as soon as Monday as per some sources. This would mean a huge announcement just one day before Google I/O, which is the Mountain View based company’s annual event. 

Search has long been the domain for Google’s business. With search at its core, Google has been able to massively scale its business and even ventured out into other parallel markets. Most recently, Google also revealed its Artificial Intelligence, although it came much later than OpenAI’s ChatGPT. OpenAI is an American artificial intelligence (AI) research organization that has been in the news for its text-based AI usage. The organization - founded in 2015 - has largely seen text-based usage models so far and it has been a rousing success. 

OpenAI’s ChatGPT was the fastest product to reach a 100 million users, achieving the target in just two months of launch. It will be interesting to see how OpenAI’s rumored search foray would position the company in the tech world.One of the Google’s primary competitors, Microsoft, has been an early investor in OpenAI.

The Redmond - based company invested a billion dollars in OpenAI in 2019. They followed it up with a $10 billion investment in 2023. When things came to a standstill last year with a board coup that removed Sam Altman as the CEO, Microsoft was instrumental in steering his return to the company. While there are speculations regarding the reason for his removal - related to a Secret Project Q - at OpenAI, his return to the company instills confidence in OpenAI’s future.

The Redmond - based company invested a billion dollars in OpenAI in 2019. They followed it up with a $10 billion investment in 2023. When things came to a standstill last year with a board coup that removed Sam Altman as the CEO, Microsoft was instrumental in steering his return to the company. While there are speculations regarding the reason for his removal - related to a Secret Project Q - at OpenAI, his return to the company instills confidence in OpenAI’s future.

Notably, this would not be the first challenger for Google Search. Google has seen and continues to see competition from several rivals including Microsoft. Microsoft has Edge browser and Bing, which is its own search engine and acts as worth adversary to Google. There are other search engines such as DuckDuckGo. Bing, Yahoo and more. At the time of writing, Google commands the overwhelming majority of search engine market share. For any other org to make a dent in Google’s dominance, it would be a significant event. 

One of the biggest factors that would impact a search engine's marketshare is trust. As per Verge, OpenAI is aggressively trying to recruit former Google employees to start building this trust. The approach to capturing the Search market would require an intricate understanding of the target audience. For OpenAI, who are currently lead the tech stack, this relationship building is of paramount importance.

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