Twitch is removing its partner exclusivity clause, allowing creators to stream on YouTube, Facebook, TikTok, and Instagram.

On August 23rd, Twitch announced the end of its exclusivity clause and that its partnered creators are now allowed to create live content on other platforms. This includes websites and apps such as YouTube, Facebook, Instagram, and TikTok.

Twitch’s Exclusivity Announcement

In an email sent to their partnered creators, Twitch announced that the partner exclusivity clause will no longer be enforced. Twitch will be updating the terms of the agreement early next year.

This announcement comes only months after several of Twitch’s biggest creators, including Sykkuno, Myth, and LilyPichu, left the platform to stream exclusively on YouTube.

Excerpt from Twitch's Partnership Exclusivity Email: "Starting today, you are now allowed to create live content on other platforms. This means that you have more flexibility to explore how to use different, off-platform features to further build your community and interact with streamers off Twitch.

When we first developed the Partner Program, we felt it was important for streamers to focus solely on Twitch for live streaming to build their communities. We still believe that Twitch is the best place for creators to build and engage with their community. We also recognize that the digital landscape has changed since we first introduced the Partner Program and that many of you engage with your communities in many different places. So, we are updating our policy. We will no longer be enforcing this portion of your agreement and will be updating terms early next year." (Image via Esports.gg).
Twitch announced the removal of their exclusivity clause via email to their partners (Image via Esports.gg).

Twitch stated: “We also recognize that the digital landscape has changed since we first introduced the Partner Program and that many of you engage with your communities in many different places.”

With the rise of TikTok and Instagram’s focus on video content, creators are utilizing every avenue to grow their community.

Twitch’s discoverability has been the subject of constant critique and this could be an attempt at patching the issue.

Simulcasting/Multi-Streaming: Everything You Need to Know

While the exclusivity clause will no longer be enforced, Twitch clarified its stance on simulcasting. They stated that simulcasting on “Twitch-like” platforms, such as YouTube or Facebook, is not allowed.

This means that creators cannot stream on Twitch and another platform at the same time. Creators can end their Twitch live stream and immediately start a live stream on another platform.

Excerpt from Twitch Partner Email: "To clarify, we do not allow simulcasting on web-based, Twitch-like services that support streaming for extended periods of time, such as YouTube and Facebook, because we believe engaging with two streams at once can lead to a sub-optimal experience for your community. However, we know many of you want to use other services to grow your community, so simulcasting on short form, mobile services, such as TikTok or Instagram Live, is allowed." (Image via Esports.gg).
Twitch stated that simulcasting on “Twitch-like” services is not allowed (Image via Esports.gg).

Twitch’s reasoning behind not allowing simulcasting on longer-form content platforms is that they “believe engaging with two streams at once can lead to a sub-optimal experience for your community.”

However, creators may simulcast on mobile apps, such as TikTok or Instagram, under the new terms.

Before the announcement, many streamers simulcasted on TikTok and encouraged their viewers to migrate to Twitch, despite the exclusivity clause. Streamers got around the exclusivity clause by streaming a different camera angle and not showing gameplay.

The ability to simulcast on TikTok and Instagram is a win for streamers who use the platforms for discoverability.

Tune in to Patch Notes

For more information on Twitch’s removal of the exclusivity clause, tune in to a new episode of Patch Notes. It’s hosted by Twitch’s Director of Community Marketing and Production, Mary Kish, on August 25th at 12pm PT. 

Sheridan Shay -

Sheridan Shay

| Twitter: @cutiepebbs

Sheridan Shay is a writer and content creator from Chicago. She began her esports career at Florida State Esports before moving on to host esports tournaments for college students. Outside of esports, she religiously plays The Sims and loves reading.