PokerStars is set to integrate a range of Jelly Entertainment titles as part of a new content partnership and broader expansion strategy.
A new content collaboration will be happening between PokerStars and Jelly Entertainment. If you play PokerStars, you might find some Jelly’s online iGaming titles live there. With this direct integration of Jelly’s proprietary platform, you might see some popular titles such as CleoPatrick, Midas Riches, Rookie Racer, the Lost Treasure Saga series, and more.
PokerStars x Jelly Entertainment
To begin, this marks one of the initial steps in Jelly Entertainment’s expansion strategy. In line with this, the company is targeting market entries in Greece, Romania, and Peru by 2026. This deal with Flutter under the Flutter-owned-and-operated brand marks the latest step in Jelly’s strategy. Moreover, Flutter is the world’s leading online sports betting and gaming company. It manages some of the industry’s most prominent names. For instance, these include FanDuel, Sky Betting, PokerStars, Sportsbet, and Betfair.
About this new content collaboration with PokerStars, David Newstead, the Jelly Entertainment Chief Business Development Officer, said: “Given PokerStars’ position at the top of the industry, this is a huge statement for Jelly. PokerStars is one of the biggest and best-known brands in the very markets we’re targeting for growth. We’re thrilled to partner with such a world-class operator and excited about the opportunities this collaboration will bring.”
Newstead added that “PokerStars is one of the biggest online gaming powerhouses in the world, and this agreement is yet more proof of the trust and confidence in Jelly’s capabilities. I’m confident their player community will enjoy the unique experiences our games offer.”
In January, the company announced another content integration partnership with the introduction of its slot titles to Bally’s subsidiary platforms, Jackpotjov and Virgin Games, in the United Kingdom market.
PokerStars had some issues with the Advertising Standards Authority (ASA) in the UK in March that led to their Instagram advertisement being banned by the operator for “irresponsible gambling promotion.” PokerStars acknowledged that the advert did not comply with the CAP Code.
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