Damwon Gaming KIA are shaking things up ahead of the new season.
Damwon Gaming KIA will officially launch their rebrand ahead of the 2023 League of Legends
Champions Korea season. The former word champions will now be known as Dplus KIA.
The letter "D" serves as a homage to the Damwon name, which has been present with the organization since its LCK debut. The "plus" represents limitless connectivity and expansive potential for a bright future.
Dplus KIA looks to provide fan-oriented business opportunities
Damwon Gaming KIA at Worlds 2022. Image courtesy of Colin Young-Wolff/Riot Games
The rebranding to Dplus KIA is only the beginning for the three-time LCK champions. The organization has revealed its determination to build a global presence in its press release. A presence that serves its fans across the globe.
The goal for Dplus KIA is to become a leading brand in the gaming and esports industry. This can be achieved through the planning and execution of fan-oriented business opportunities that will expand the brand’s global recognition through exciting projects.
Dplus KIA is one of the most successful teams in the history of League of Legends and it’s time for our brand to take its rightful place amongst the most popular organizations in the world.”
“We’re excited to create a new chapter in this organization’s storied history with this phenomenal team and the bold projects we have in store for this year that will bring a new wave of fans to the Dplus KIA family.”
Joon young Lee, Vice Chairman/COO of Dplus KIA.
Dplus KIA's gigantic offseason acquisition
Photo by Colin Young-Wolff/Riot Games
Dplus KIA got off to a great start in its quest to form a global fanbase. The LCK side acquired newly crowned world champion Kim "Deft" Hyuk-kyu
. At Worlds 2022, Deft contributed to one of the greatest underdog stories in League of Legends history. Deft and DRX hoisted the summoners cup after taking down T1 in the Worlds 2022 finals.
It is also important to realize Deft's positive presence in Korea with the ADC boasting millions of fans. Deft saw his famous quote from Worlds
"The important thing is the unbreakable spirit" honored by the South Korean national team at the 2022 World Cup.
South Korea secured victory over Portuga at World Cup 2022 - Image courtesy of Twitter user PK007_IND.
Dplus KIA will see their new logos, jersey and more on full display at the LCK kickoff event. The LCK kickoff event will be the first time Dplus KIA fans will get to see their rebranded logo and jersey in person. Deft will be leading his roster up against Team Faker in the events showmatch. The LCK kickoff begins on January 10.