Dendi’s organization, B8, will now represent the green platform, Kick.
The face of Dota 2 and The International (TI) champion, Dendi, just announced a groundbreaking partnership. His organization, B8, now has the live streaming platform, Kick, as its new title sponsor.
"The last year and a half have been challenging for B8 and I’m happy that we have a partner that helps us pursue what we love," Dendi posted on X/Twitter.
The 33-year-old also revealed that he is personally joining the green platform himself. Dendi shared his newly made Kick account and hints at an upcoming first stream in the nearest future.
Kick streaming isn't as popular among the Dota 2 community but it seems like it has finally reached the scene. Just last week, one of Dota 2's most popular pro players, Arteezy, had joined the Kick family. He holds a wide fanbase which sees a consistent 17,000 average viewers on Twitch. With Dendi and B8 now representing Kick, it seems like we might see more Dota 2 figures sign up.
B8 x Kick, a shocking deal
(Image via Twitter)
Since Dendi created B8 in 2020, the organization has seen only marginal success. B8 crashed and burned in Eastern Europe, falling out of Division II without a glimpse of redemption. In late 2022, the team relocated to North America - mainly due to Dendi's dislike of competing in EEU and the war between Ukraine and Russia.
The region hop eventually saw better results for B8. The team held their slot in Division I and was insanely close to qualifying for TI12 through the TI12 NA Qualifier. Despite lackluster performances, B8 was undoubtedly popular. B8 was the most popular team in the region's qualifier by a far margin, making them an interesting choice for sponsors.
(Image from Liquipedia)
With B8 now securing Kick as their new title sponsor, we will certainly see more of the EEU stack in the future. The team now comprises Tasos "Focus" Michailidis, Dendi, Denis "StoneBank" Korzh, Nikolay "CTOMAHEH1" Kalchev, and Vladislav "Mary_y" Krivtsov. Their time in NA is also over as the new roster is seen competing in Europe once again.
The squad just recently failed to qualify for the ESL One Kuala Lumpur. You can watch B8 play next in the ongoing European Pro League S14.