Launders reveals Rivalry x BOXR Betting Club collection: “Nothing shows signs of a real community growing like people wearing your clothes.”

Sports betting and media company Rivalry and Canadian CS2 player Mohan "Launders" Govindasamy have teamed up to release some brand-new merchandise for the player's BOXR brand.

The Rivalry x BOXR Betting Club collection features Launders and Rivalry's signature aesthetics. It arrives approximately one year after Rivalry and Launders entered a partnership. Since 2023, the company and CS2 player have hosted some esports events together.

For example, back in April 2024, the two parties hosted the Launders LAN in Canada event. This tournament drew over 550 in-person attendees and reached over 55,000 unique viewers online. In an interview with esports.gg, Launders emphasized the necessity of LAN tournaments for the CS2 esports scene in Toronto to thrive — especially in the wake of pandemic lockdowns.

Meanwhile, in another interview with esports.gg, Rivalry co-founder and CEO Steven Salz detailed the company's approach to partnerships with content creators like Launders. Salz explained that Rivalry wants to create value beyond financial incentives in the esports scene. Rather than simply going for the highest bidder, Rivalry focuses on creative activations that resonate with both their partners and target audiences.

According to Launders, the Rivalry x BOXR Betting Club collection is a genuine collaboration that's also a prime example of a brand and its ambassador creating a meaningful project together.

“After Launders LAN, it was clear that Rivalry and myself share a creative vision that was deserving of a clothing collection for fans of our events together or of the BOXR Movement Club that they can wear to future watch parties or LANs when they meet us in person," the CS2 player continued.

To Launders, seeing folks wear clothes from his BOXR brand is a sign of a growing community as well. "Nothing shows signs of a real community growing like people wearing your clothes, so we’re very proud to showcase our creative vision in one of the most fun ways possible," he said.

The Rivalry x BOXR Betting Club items are available on BOXR’s official website.

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