Octoplay and Midnite form partnership to grow UK iGaming space

Sofia Guimarães

Sofia Guimarães

Octoplay and Midnite have formed a strategic partnership to expand the UK iGaming sector, continuing Octoplay’s streak of new alliances.

Octoplay, the renowned casino game provider, has announced a partnership with Midnite, one of the fastest-growing operators in the UK market. With this collaboration, Octoplay aims to further expand its footprint in the UK’s iGaming sector. This deal also marks the company’s sixth strategic partnership in the region over the past year.

Octoplay x Midnite

A partnership with Midnite stems from Octoplay's aggressive expansion strategy. It follows a successful entry into New Jersey through BetMGM and continues a streak of new alliances. The company already holds partnerships with William Hill, Rank Group, Flutter Entertainment, and LeoVegas.

The collaboration is set to deepen with the upcoming integration of Octoplay's premium jackpot suite, Jackpot Hunt, across Midnite's network. This strategic move will further strengthen the company’s reputation as a preferred partner for tier-one operators. The goal is to grow more in both European and North American markets.

Ralitsa Georgieva, Director of Business Development at Octoplay, commented that “Midnite has built a strong reputation as a leading operator in the highly competitive UK market, and we’re excited to bring our content to their expanding player base. This partnership not only reinforces our presence in the UK but also reflects our commitment to collaborating with operators who share our vision for delivering premium gaming experiences.”

In a press release, Chelsea Pinho, Senior Casino Manager at Midnite, added: “We’re thrilled to welcome Octoplay as a partner, as their portfolio has already proven to resonate strongly with UK players. At Midnite, our mission is to reshape the UK iGaming landscape, and Octoplay’s innovative products give us complete confidence that they are the ideal partner to help us deliver truly exceptional gaming experiences.”

So far, Octoplay has over 80 operators across multiple regulated markets. This UK growth runs parallel to Octoplay's North American success. Recently, the company entered New Jersey through BetMGM and secured provisional licensing in Michigan.

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