Incentive Games obtains iGaming license in Ontario

Edinburg’s Incentive Games has acquired an iGaming vendor license in Ontario. This will allow it to distribute its online games catalogue to licensed operators in the province of Ontario. 

Canada’s iGaming market has been rapidly evolving ever since the Canadian government legalized single-game betting in 2021. Ontario, in particular, has seen a tremendous rise in profit, with its gross iGaming revenue surpassing CA$313.2 million in April.

Incentive Games’ subsidiary studio, Incentive Studios, will supply its catalogue of online casino games to Ontario players, now that the company has obtained a B2B license from the Alcohol and Gaming Commission of Ontario (AGCO).

Ontario is the most regulated iGaming market in Canada, and obtaining a vendor license in this province is no easy task. Other prominent vendors include FanDuel and DraftKings.  Naturally, Incentive Games’ CEO, John Gordon, had a lot of positive things to say on this latest accomplishment.

 “Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We're looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

It’s worth noting that Ontario isn’t Incentive Games’ first expansion in North America. Earlier this month, the company acquired a provisional license from the Michigan Gaming Control Board in the US. It all seems to be part of its long-term strategic vision for expanding across International borders. 

For those unaware, Incentive Games is one of the leading suppliers of free-to-play casino games. In June, the company launched a free Tournament Predictor game in collaboration with bet365 just in time for FIFA’s Club World Cup.

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