Better Collective’s AI-powered sports betting tool, Playbook, is now available on X in the US.
Last month, Better Collective launched Playbook, which is an AI-powered sports betting tool that can automate betting slips for players to use. Now, the company has formed a strategic Partnership with X to integrate this tool on its platform in the US.
Players can now gain instant access to curated lists of bet slips on X and place bets easily without needing to fill slips manually on various sportsbooks' websites. This creates a new channel for engagement, retention, and long-term partner value.
Playbook on X is redefining how players engage with live sports
At launch, Better Collective revealed how Playbook aimed to retain active players instead of attracting new audiences. Hence, within X’s dedicated sports communities, Playbook feels like a reasonable fit. Jesper Søgaard, co-CEO of Better Collective, shared similar sentiments at the launch of this new partnership.
“The collaboration underlines Better Collective’s ambition to take a market-leading role in the emerging retention betting space, while creating long-term value for our sportsbook partners," he said in the press release.
Likewise, Chris Park, the director and global lead of developer platforms at X, was thrilled about this new partnership and commented that it’s “redefining” the way players connect and engage with live sports.
Playbook utilizes an image recognition technique built on Better Collective’s proprietary AI and smart deeplinks to create betslips that redirect to sportsbooks' apps and websites. It significantly streamlines the betting process.
Better Collective first launched Playbook on Sept. 3, just ahead of the NFL season. The company plans to build more AI tools and remain at the forefront of innovations in the betting ecosystem.
That's all for now. Stick around for more betting news and updates.
