Playbook aims to streamline sports betting.
Better Collective has launched a new AI-powered betting tool, Playbook, that uses image recognition technology to create automated betting slips. This allows players to avoid filling out betting slips manually and gain access to a curated online selection that saves plenty of time.
Playbook first launched in the US on Sept. 3 ahead of the NFL season, but is now available to players in other regions globally. With this, Better Collective aims to attract and retain active players while strengthening partnerships with various sportsbooks.
Better Collective’s Playbook aims to streamline sports betting
With Playbook, players on social media can instantly access automated betting slips, which redirect them to a sportsbook application or website. This makes the whole ordeal of placing bets surprisingly less time consuming.
Better Collective’s Playbook aims to significantly streamline sports betting, making it an easy and effective option for existing players. With a retention-focused tool like this, the company aims to expand its presence in the betting ecosystem and also fortify engagement with online sportsbooks.
Better Collective’s co-founder and CEO had plenty of positive things to say at Playbook’s launch.
“Playbook reflects our ambition to lead in delivering unique and engaging sports betting experiences for sports fans and bettors while driving strong retention value for our partners. This positions Better Collective uniquely within the global sports betting ecosystem, where sports fans wager more than €1.5tn annually.”
Thanks to the company’s established sports betting communities, scalable technology infrastructure, and tie-ups with leading sportsbooks, Playbook has a strong foundation for creating engagement and providing value to players.
In addition to Playbook, Better Collective plans to build more AI tools and remain at the forefront of innovations in the sports betting landscape.
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