7777 Gaming and SoccerBet partner up to expand iGaming presence in Balkans

Shreyansh Katsura

Shreyansh Katsura

7777 Gaming and Soccerbet have formed a dynamic partnership to integrate a handful of the former’s games into the latter’s platform.

7777 Gaming has formed a strategic partnership with SoccerBet to distribute its games in the Balkans. This partnership marks a significant step in 7777 Gaming’s expansion strategy for Europe and neighboring markets.

SoccerBet gets a curated selection of 7777 Gaming’s titles

Soccerbet players in the Balkan region will gain access to a handful of 7777 Gaming’s most innovative and acclaimed titles. This includes its latest slot release—Cash Transporter, alongside classics like Cash 100 and Devil’s Deal: Soul for Sale.

Renowned for its immersive slot titles with unique gameplay mechanics, 7777 Gaming's portfolio of titles align perfectly with SoccerBet’s vision of providing “the highest-quality entertainment.”

Soccerbet will integrate a handful of 7777 Gaming's titles. (Image via 7777 Gaming)
Soccerbet will integrate a handful of 7777 Gaming's titles. (Image via 7777 Gaming)

Soccerbet has deep cultural roots and strong resonance with the players in the Balkans region, and Marko Jovanovic, Head of Online Casino, was delighted to welcome 7777 Gaming’s innovative content to its platform. Elena Shaterova, 7777 Gaming’s CCO, called this an important step towards growth in the Balkans and the European market.

"The region has proven to be very vibrant and fast-growing in iGaming and working with a trusted and ambitious operator like Soccerbet allows us to bring our most innovative content to a passionate player base. This collaboration strengthens our presence in Europe while laying the groundwork for continued expansion in dynamic regulated markets," added Elena.

​7777 Gaming continues expansion throughout Europe by collaborating with iGaming operators who boast powerful distribution networks and strong local authority. Last month, it partnered up with Bragg Hub to integrate over 200 games into its aggregator platform.

​Earlier this year, 7777 Gaming earned a B2B supplier license in Italy. It's the 14th Jurisdiction where the company is legally providing iGaming services.

As for Soccerbet, it's one of the fastest-growing iGaming operators in the Balkan region, with a strong presence in over 300 locations, including Bosnia, Herzegovina, and Montenegro.