BLAST.tv named 1xBet as the official betting partner for the Austin Major. Here’s how the bookmaker is making the fan experience better.
Viewer experience is about to get better as the ubiquitous presence of 1xBet in major esports tournaments continues. The bookmaker has been brought on board as the official betting partner for the BLAST.tv Austin Major, bringing exclusive betting lines, a better broadcast experience, and more.
The Austin Major is currently ongoing and will culminate on Jun 22, 2025. The $1.25 million tournament involves a whopping 32 teams, bringing the best of the best Counter-Strike 2 teams from all over the world.
1xBet being named as the tournament’s official betting partner marks the first time that the bookmaker is teaming up with BLAST. The league hopes to increase “global interest in esports and improve the fan viewing experience worldwide” with the partnership. According to Esports Charts, the Austin Major 2025 has already peaked at over a million viewers and has amassed almost 23 million hours of watch time, only three days into the event.
1xBet offers exclusive betting lines on its site. This includes “Duel of the Players,” a category that features five head-to-head matchups between players where fans can bet on each side’s frags.
The BLAST.tv Austin Major broadcast is enhanced by this team-up. Fans can see the odds for the upcoming matchup live on the stream without having to change tabs. Even if you’re not keen on betting on either of the teams, this gives a good statistical insight into each team’s strength relative to the other.
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1xBet’s expanding CS2 footprint
While this is the first time BLAST and 1xBet are working together, they are not new to Counter-Strike and esports in general.
Back in March 2021, 1xBet became the exclusive global betting partner for the ESL Pro Tour CS:GO and ESL One Summer & Winter Dota 2. This involved special segments such as data-driven player cards, predictions, broadcast brand placements, and more. (https://eslfaceitgroup.com/blog/2021/03/1xbet-becomes-official-global-betting-partner-for-esl-pro-tour-csgo-and-esl-one-dota-2)
The partnership between ESL and 1xBet remains strong. In fact, signed contracts dictate that the two parties will continue to work together at least until IEM Katowice 2027.
Recently, PGL also entered a two-year exclusive partnership with 1xBet, lasting up until the end of 2026. This partnership also involves Counter-Strike 2 and DOTA 2. The inaugural event under the PGL and 1xBet partnership was the recently concluded PGL Cluj-Napoca 2025 last February, which also had a $1.25 million prize pool.
1xBet is also a major sponsor of the Serbian esports org Aurora Gaming as well as the Brazilian team MIBR, both of which are among the 32 teams currently competing in the Austin Major.
As 1xBet continues to make its presence in the CS2 space known with the Austin Major, fans can expect more stat-based insights, exclusive betting lines, and a more engaging experience for future events.
