BLAST Titans will include the first large-scale event for Apex Legends Arenas, and Razer has been unveiled as a partner of the $46,000 event!
As we reported on July 21st, Tournament organizer BLAST is making its first adventure into Apex Legends after announcing BLAST Titans. BLAST Titans will be a $46,000 event featuring 40 European teams, almost all of which were participants in the ALGS EU Championship. Earlier today, BLAST proudly announced that the leading global lifestyle brand for gamers, Razer, will be sponsoring the event.
"Razer is a well recognized brand in the esports and gaming space - it’s great to have their backing and support ahead of our first ever BLAST Titans event this week. Apex Legends has a large and passionate community of gamers, one we look forward to engaging with through a variety of exciting digital activations involving Razer," said Oliver Clarke, Head of Brand Partnerships at BLAST.
The BLAST TITANS / Razer partnership will see Razer integrated into the event in the form of "product giveaways, player-led content opportunities, in-game branding and activation of the match and tournament MVP broadcast segment".
BLAST's involvement in the Apex Legends space is extremely exciting given their success in other titles. The Blast Titans will be a good test run for the viability of a competitive 3vs3 Arena scene, with Ranked Arenas are set to arrive as part of Apex Legends Season 10. EA have also tried to push Arenas with the recent Thrillseekers event.
“Over the last few years, BLAST has positioned themselves as one of the top esports event organizers worldwide, with incredible production value, great casting and engaging formats," said Flo Gutierrez, Global Esports Director at Razer.
“It is with great pleasure that we are supporting them on the launch and expansion of BLAST Titans, created for the growing Apex Legends community. We can’t wait to see the best EU teams battling it out for the very first BLAST Titans crown!”
The two events part of BLAST Titans:
- July 23rd-25th: Double Elimination Battle Royale (40 teams)
- July 31st - August 1st: Arenas (top 20 teams from previous week)
More information on competing teams and who BLAST are can be found here.