Popular esports organization Sentinels has received a substantial multi-million dollar cash injection from its ownership group.
Sentinels is widely recognized for their social media shenanigans and their world-class esports talent. They've showcased top tier teams in games such as Halo, Apex Legends, and VALORANT. And they'll look to continue doing so with a $3.4 million injection of cash capital by its ownership group.
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Sentinels ownership delivers exceptional cash injection
The $3.4 million injection from the Sentinels ownership group is entirely to support the organization. It will allow Sentinels to conduct its standard operations while also giving the esports org a chance to shine in new endeavors.
Through this injection, the organization is hoping to expand into other esports spaces. Whether that means recruiting teams and players for other games than those already present within Sentinels has not been confirmed.
Sentinels CEO Rob Moore stated the following regarding the injection of funds:
“The investment in the company is a testament to our belief in Sentinels as a brand and the long-term opportunities in esports. We also wanted to provide fans, who are the most important part of our business, the ability to own a share of the company. Our fans have already shown significant support with over $150,000 invested in the company through our crowdfund.”
The crowdfunding efforts by Sentinels are set to close soon. Fans who chip in are able to own shares of the organization they've long supported. It raised eyebrows at first, but this cash injection certainly removes any doubt that Sentinels was in financial trouble.
Per a press release detailing the $3.4 million, the ownership group is committed to the organization. They will assess the cash needs on a regular basis. This is a bit vague, though it could mean more funds are readily available to keep the organization growing if necessary.
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