The first hardware drop will showcase at the flagship Razer store in Las Vegas. There will also be an XTRA Gaming meet & greet session with fans.
Team XTRA Gaming, a popular name in Fortnite has announced its partnership with Razer. The partnership will see the esports team push into premium lifestyle brand space and includes branded content, social media campaigns and player appearances. The new collaboration will also launch XTRA Gaming’s branded phone cases, mice and mousepads.
XTRA Gaming joins Team Razer
As the leading lifestyle brand for gamers, Razer has designed and built the world’s largest gamer-focused ecosystem of hardware, software, and services. Recently the company announced a historic partnership with Lee “Faker” Sang-hyeok to produce his exclusive hardware products.
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XTRA Gaming’s partnership with Razer will produce branded content as well as undertake several social media initiatives to boost the brands’ visibility. Some of these initiatives include player appearances and meet-and-greets at RazerStore locations.
“This moment is huge for our whole organization,” said Manny Vieites, founder and CEO of XTRA Gaming. “After years of hard work and growth, this partnership with Razer means more than most because it’s our first. When I started XTRA, my goal was to build a new model for esports organizations by finding under-represented talent, amplifying their voices and building their brands from the ground up. Razer truly understands our talent-centric approach, which will drive the next evolution of esports and give a voice to all gamers around the world regardless of race, religion, color, creed, and sexual orientation.”
You can read all about how Sly built XTRA Gaming in a profile we did with him earlier in the year.
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We tell the story of how a young NBA fan turned law student embarked on a quest to create his own esports organisation... and succeeded.
A message of positivity and inclusivity define this collaboration
XTRA Gaming’s Fortnite division is one of game’s top-ranked teams. The team had dominant runs through the Solo Cash Cup: Chapter 2 Season 7 tournaments recently.
“One of our core esports missions at Razer is to consistently identify and cultivate the next wave of competitive voices that can speak to the ever-growing gaming audiences around the world,” said Seeson Mahathavorn, Senior Esports Marketing Manager at Razer. “With XTRA Gaming, we’ve been able to partner with one of the best Fortnite teams in the world, and champion a message of positivity and inclusivity that aligns with our values.”
The esports organization launched in 2018 and has quickly expanded to build a diverse team of influencers, professional gamers and streamers. With a focus positioning itself as a premium esports lifestyle brand, XTRA Gaming has been successful in identifying and cultivating the new generation of esports stars. Its Fortnite team includes well-known names such as Reet, Vert, Illest and Furious who have tens of millions of followers across streaming and social media platforms. The organization also has a massive presence in the LATAM community with creators such as Pao and Allege.
The first product collaboration drop will be showcased at the flagship Razer store in Las Vegas. The XTRA Gaming team will host a meet & greet with fans at the event. Fans can expect the best quality out of their peripherals as XTRA Gaming will work with Razer’s R&D teams to test new products ahead of launch. Esports.gg will be on site to capture the event.