Mountain Dew Game Fuel might be back to mutilate your thirst
Mountain Dew Game Fuel may be returning late this year with an old favorite flavor in tow.
The ever-active world of underground soda news reporting continues to dip its toes into the video game world. Coca-Cola recently brought a new Coke Creations flavor to the world with a hint of League of Legends--spoilers: It tastes like salty tears. Not to be left out of the soda arms race, Pepsi appears to be resurrecting Mountain Dew Game Fuel from the ashes of so many reboots.
Discovered on the Dew Drinkers Discord (yes it's real), it appears that the Mountain Dew brand is bringing the gamer flavor back by end of year. This includes discovered UPCs (the standardized store barcode) for Citrus Cherry and Mystic Punch Gamer Fuel. Somewhat unexpectedly, the Mountain Dew world on social media is pumped.
And maybe too full of caffeine.
Fuel your game
According to rumors on soda social media, Mountain Dew Game Fuel is set for a return around November or December of this year. Citrus Cherry and Fruit Storm appear to be set for release. However, where this story gets a bit sticky is the series of events and what, if anything, PepsiCo. is releasing.
Multiple Game Fuel images appeared on Reddit throughout the first part of this year. Included in that deluge of leaks was a supposed Diablo 4 and Halo Infinite Mountain Dew promotion set to run for eight weeks.
Was the release cancelled? Did something happen? We don't have the answers to that, but this new batch of info from the Dew Discord feels more likely. And if you're wondering how deep down the Mountain Dew hole goes then keep reading on.
The history of Mountain Dew Game Fuel
A history lesson is in order to truly understand the importance of Mountain Dew Game Fuel. These kinds of returns are few and far between in one lifetime. Michael Jordan coming back to basketball? Paltry in comparison? CM Punk returning to professional wrestling? Meager in excitement. Game Fuel reminding us all of those overly caffeinated nights playing too much Halo 3 or World of Warcraft?
Before Game Fuel was a real product, it was part of a promotion in 2005-06. You may remember the Every10Minutes promotion from this period where Pepsi Co. claimed to give away an Xbox console every ten minutes. Another aspect of the promotion was Mountain Dew giving away drinks and swag at events such as E3 with with an early Game Fuel logo attached.
However, if you know the name Mountain Dew Game Fuel it's probably because of Halo 3. As part of a 2007 promotion for 'Finishing the Fight,' the first official Game Fuel flavor called Citrus Cherry featured Master Chief's mug.
The game-adjacent Mountain Dew line would return in 2009 for an Alliance versus Horde promotion for World of Warcraft. Citrus Cherry returned along with a new opponent, Wild Fruit. As an added bonus, an in-game WoW pet robot was available that ran on blue and red fuel.
Mountain Dew Game Fuel has returned multiple times from 2009 to as recent as 2019. Here's the short list of games and flavors.
- 2012: Halo 4/Citrus Cherry
- 2013: EveryTwoMinutes/Electrifying Berry
- 2014: Call of Duty: Advanced Warfare/Lemonade
- 2015: Call of Duty: Black Ops III/Berry Lime
- 2016: Titanfall II/Mango Heat
- 2017: EveryTwoMinutes/Arctic Burst, Tropical Smash
Will we see the Mountain Dew Game Fuel Diablo 4 promotion this year? Stay tuned as this soda conspiracy continues.
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