FaZe Clan adds another name to their lucrative partnership list, and it is none other than fast-food giant, McDonalds USA.
FaZe Clan, an organization who started off with Call of Duty trickshotting has now grown into one of the biggest esports and entertainment content in the gaming industry. They have experienced the highest of highs and lowest of lows. McDonalds USA has announced a stellar partnership with FaZe Clan to highlight diversity in the games industry through unique and exclusive content.
Although the financial details of the deal haven't been disclosed, reports from Forbes indicate it competes for the number one fast-food sponsorships in the gaming and esports world. The main focus of the deal, which has been highlighted in the two parties' executive statements, is to promote inclusivity and diversity within their content and the faces behind it.
This naturally leads to storylines and getting the fans to know the lives of their favorite content creators. Considering FaZe Clan's abundance of talent and incredibly likeable personalities, including the likes of FaZe Jev and more recent additions in the form of Ewok and KaleiRenay.
“At FaZe, we continue to move diversity and inclusion to the forefront of our priorities and are proud to partner with an iconic brand like McDonald's who has paved the way. This is another example of FaZe expanding our brand beyond the gaming realm and we hope our fans enjoy the content that comes from this groundbreaking partnership," said FaZe Clan CEO Lee Trink.
An example of the latter would be having content creator Frazier “Kay” Khattri dropped and Jarvis suspended, alongside Nikan, and Teeqo over a pump and dump cryptocurrency scam. While on the other hand, we have seen the likes of NBA superstar Lebron James’ son, Bronny James, alongside NFL’s Arizona Cardinals quarter back, Kyler Cole Murray alongside FaZe Clan members on the cover of Sports Illustrated.