The two gigantic forces will work together to build on the collegiate esports scene and provide resources for Gen Z students and gamers.
North American gamer hub eFuse has announced a new multi-faceted partnership with the world's largest fan platform, Fandom.
Both forces will be working hand-in-hand to enhance collegiate esports opportunities for esports athletes, teams, and fans. They will also provide more resources for Gen Z students and gamers through sponsorships and increased awareness of the leagues.
Fandom hosts over 250,000 wikis, with its gaming division boasting 108 million gaming fans and 17 million pages of content according to the official press release. Their top wikis include Grand Theft Auto, Minecraft, World of Warcraft and Magic the Gathering.
What does this partnership mean for eFuse and Fandom?
With this partnership, Fandom earns exclusive advertising sales rights for eFuse’s Collegiate Events. This includes Collegiate CoD League (CCL), College Carball Association (CCA), and upcoming activations for Collegiate Fortnite. There are also plans for additional titles in the future.
"With over 100,000 gaming communities across our wiki platform and access to over 15 million Gen Z fans, Fandom is excited to deepen our commitment to the esports industry and fans worldwide.
We’re proud to partner with eFuse to help champion and support collegiate esports specifically and open the doors for authentic partnerships with advertising partners."
EFuse believe that by providing Fandom with an exclusive sponsorship offering, gamers will have more engaging ways to interact with esports content through custom content, media distribution on Fandom.com, and more.
"Over the past two years, we have heavily invested in grassroots collegiate esports because we believe in the opportunities it creates for students to grow competitively and professionally.
We are excited about this partnership with Fandom because it will increase the scope and quality of options for students to compete, earn professional experiences, grow communities and showcase collegiate esports to even more potential fans!"
You can read more about the partnership in the full press release.