FaZe clan announced a landmark partnership with Porsche, expanding the luxury German car manufacturers’ ever-expanding esports portfolio.
Porsche first dabbled into esports when they announced its three year partnership in 2021 between Porsche Korea and League of Legends team, DRX until 2024. The manufacturer hoped to contribute to the success of domestic esports teams through the sponsorship of DRX.
FaZe Clan: In the driver's seat with Porsche
In early 2022, Porsche announced its first factory esports team, partnered with Coanda eSports. Coanda eSports was one of the most successful Sim Racing teams in the world, if not the best. This partnership formed the Porsche-Coanda eSports Racing Team, being the second dabble in esports by the manufacturer.
With it being one of the biggest collaborations by Porsche, it becomes the official sponsor of all FaZe clan teams. They will be working to release digital collectibles and other items in the Web3 space.
Porsche has been deeply involved in gaming and esports for several years, with a clear focus on racing. We’ve seen that FaZe and Porsche share similar core values of performance and innovation. Through this first-of-its-kind partnership, we aim to inspire the gamer community to realise their own dreams.
Robert Ader, CMO of Porsche AG
Since going public in 2022, FaZe clan has struggled to increase its market cap. This partnership is seen as welcomed one. The org recorded a sizable loss as of late that hasn't gone unnoticed. Leadership has made remarks in regard to the survivability of the organization if it doesn't take a turn.
We’re thrilled to partner with a modern luxury brand like Porsche, who like FaZe Clan pushes boundaries to expand its audience, while also consistently placing the importance of community and innovation first.
Lee Trink, CEO at FaZe Clan
Porsche hopes to put itself in the driver's seat with consumers at the intersection of gaming and youth culture. It shows the growing acceptance and billed as a first-of-its-kind, the partnership spans several media and will launch a content series with FaZe Clan members. Will the deal pay off? Time will tell.
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