Blizzard will donate 100% of all proceeds it receives from the sales to GLAAD.
Blizzard Entertainment, the company behind games such as Overwatch 2, Hearthstone, and Diablo 4, is celebrating Pride Month 2025 with a brand-new collection. Called the "Blizzard 2025 Pride Collection," this offering is available exclusively through the online Blizzard Gear Store. Most notably, however, is that the proceeds will support GLAAD.
Blizzard 2025 Pride Collection supports GLAAD
From June 2 to June 30, Blizzard Entertainment will donate 100% of what it receives from the sale of 2025 Pride Collection items. The amount that Blizzard receives is about 25% of the purchase price, which will then go to GLAAD. GLAAD is a non-profit organization that champions LGBTQ+ advocacy.
The Blizzard 2025 Pride Collection includes t-shirts, long-sleeve shirts, and hoodies with the text printed on them. The franchise logos go to World of Warcraft, Diablo, Overwatch, Hearthstone, StarCraft, Heroes of the Storm, and Warcraft Rumble. All of the designs feature the blue, pink, and white colors of the transgender flag.
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Blizzard LGBT+ Employee Network
This year's collection is once again led by the Blizzard LGBT+ Employee Network. The network has spearheaded the initiative since 2019, with the 2024 collection supporting The Trevor Project. A year prior to that, in 2023, the collection supported the National Center for Transgender Equality (NCTE).
Blizzard LGBT+ Employee Network also organizes Pride celebrations at Blizzard offices around the world. It also hosts year-round events for the company's employees, such as the Transgender Day of Visibility in March.
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