The Milk Cup 2025 Final will happen at TwitchCon San Diego and spotlight 100 women Fortnite competitors in total!
The Milk Processor Education Program's (MilkPEP) Gonna Need Milk initiative has revealed the location for The Milk Cup 2025 Finals! This Fortnite LAN championship, which is the circuit's second-ever iteration of it, will happen at the heart of TwitchCon San Diego this fall.
The Milk Cup 2025 Finals at TwitchCon
The Milk Cup 2025 Finals will take place on Oct. 18 at TwitchCon San Diego. There, 100 of the top women Fortnite players will compete for the lion's share of the prize pool. This means there will be 50 duos participating in the esports action at the San Diego Convention Center.
Meanwhile, TwitchCon San Diego itself will go on from Oct. 17 to Oct. 19. Gonna Need Milk will be at the venue as well to provide gaming experiences, giveaways, and the chance to connect with leading competitors within the Fortnite scene.
"We’re excited to welcome Gonna Need Milk and The Milk Cup to TwitchCon 2025 — an event that not only celebrates and uplifts women in gaming, but creates unforgettable, entertaining experiences for attendees," Rachel Delphin, the chief marketing officer (CMO) at Twitch, said.
She continued, adding that it is partners like Gonna Need Milk that create lasting memories within the community by showing up in meaningful ways for streamers and fans.
Jennifer Grubb, the senior marketing manager at MilkPEP, shared Delphin's excitement. She acknowledged the partnership's role in creating new opportunities for women in esports and spotlighting emerging talent. Grubb added how these efforts show gamers that milk's nutrients can fuel their performance. That is, milk supports gamers while also benefiting them physically with nutrients that help with focus and energy.
Related articles
The Milk Cup's impact on women in esports
As noted, The Milk Cup 2025 LAN Finals will be the second of its kind. Last year, the inaugural event crowned Moxie, Regsita, and Dieyuhs as the winning trio. Similar to 2024, Gonna Need Milk will support competitors by covering travel and accommodation costs. This aid will remove financial barriers and champion esports opportunities.
This year's circuit for The Milk Cup features a $300,000 overall prize pool as well. The tournaments leading up to the LAN championship itself had prize pools of $30,000 each, and whichever duo wins the LAN championship will take home the bulk of $210,000.
All of this aligns with the mission of The Milk Cup, which was developed alongside ThePeachCobbler and Women of the eRena (WOTE) plus produced by Raidiant. The circuit addresses unmet needs and reflects Gonna Need Milk's commitment to elevating women in esports.
The Milk Cup 2025 Finals livestream
In addition to catching all of the Fortnite esports action live at TwitchCon San Diego, folks can tune in via Gonna Need Milk's Twitch channel on Oct. 18. According to Gonna Need Milk, this year's broadcast will likely surpass last year's record of 7 million viewers.
That's all for now. Stick around on esports.gg for more Fortnite news and updates!
