Red Bull’s partnership with DreamHack promises exciting activities and free gifts at DreamHack Dallas 2025.
DreamHack Dallas 2025 is just around the corner. This year, the event features a special announcement: Red Bull is joining the DreamHack festivals as an official energy drink partner. This marks the beginning of a partnership focused on enhancing the fan experience at DreamHack festivals worldwide.
Red Bull x DreamHack festivals
ESL FACEIT Group (EFG) has announced a strategic global partnership with Red Bull, designating the brand as the "Official Energy Drink Partner of DreamHack Festivals." This exciting collaboration will debut at DreamHack Dallas 2025, enhancing the festival experience for attendees worldwide. Festival-goers can expect engaging Red Bull booth activations, complete with free samples of the brand’s signature flavors. But there is more on the list of surprises: the Red Bull Home Ground North American Qualifier.
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Red Bull Home Ground US Qualifier
One of the biggest highlights of the event will be the Red Bull Home Ground North American Qualifier. Two teams will be competing for the championship title in the event. The qualifiers will be happening online, starting on May 16, with the top two teams being flown to DreamHack Dallas to play the grand finals live on stage on May 25. Registration for the online qualifier is still open.
"Red Bull's unparalleled ability to create engaging environments will undoubtedly amplify the festival experience. The Red Bull Home Ground tournament is a major attraction for our community, and witnessing the Valorant finals live on the Main Stage will be an unforgettable spectacle," Jasmin Haasbech, the vice president of global brand partnerships at EFG, said.
Red Bull is joining a prestigious roster of DreamHack partners, including Lamborghini, DHL, Anthros, Kick, Zenni, and the U.S. Navy.
When is DreamHack Dallas happening?
The DreamHack Dallas gaming weekend will happen from May 23 to May 25. You will be able to watch major esports events such as the IEM Dallas 2025, a Counter-Strike 2 tournament, the Call of Duty League Major IV, and more. You can find all the information about the event on its official page. Don't forget to get your tickets before they sell out!
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