After moving to Abu Dhabi as part of the city’s AD Gaming initiative, Nigma has now announced a multi-year partnership with the country’s national airline, Etihad Airways.
Etihad Airways has announced a multi-year partnership with esports organization Team Nigma. The announcement follows Nigma’s decision to relocate to Abu Dhabi earlier this month.
Etihad to sponsor Team Nigma
This landmark agreement will be Etihad’s first foray into sponsoring an esports team. Etihad Airways will ensure the players and staff will arrive, relaxed, refreshed and on time for their packed schedule.
Dota 2 fans saw their favorite teams on LAN after more than a year at the ONE Esports Singapore Major. Invictus Gaming won the Major after a grueling 3-2 reverse sweep against the North American Evil Geniuses.
As a kid, I dreamt of becoming a pilot so partnering up with my favorite airline is special on both a personal and a professional level.
When competing on the highest level, our team and staff constantly need to travel around the world to face the top Dota 2 teams and the immense resources and expertise Etihad Airways will provide us, are going to help our players and staff reach new levels.Mohamed Morad.
Earlier this month, Team Nigma announced it would relocate its headquarters to Abu Dhabi. The move is a part of AD Gaming, the city’s initiative to drive gaming and esports industry growth. Nigma will train and operate out of UAE’s capital.
A step into esports and gaming for Etihad
Etihad Airways is one of the biggest airlines in the world. It is also the national airline of the United Arab Emirates. Its partnership with Nigma marks the first step forward for the team’s foray into esports.
The gaming industry is rapidly gaining prominence, and in line with Abu Dhabi’s investment in the industry, Etihad is proud to lead the way and be the first major global airline to partner with an esports team. This is another proof point of our industry-leading approach to sports sponsorships.
Etihad is renowned for partnering with world-class sports teams and events, from Manchester City Football Club to the Formula 1 Etihad Airways Abu Dhabi Grand Prix. We see the value in sports-based sponsorships which unite and engage with communities, and we look forward to what the future holds with Team Nigma.Amina Taher, Vice President Brand, Marketing and Sponsorships at Etihad Airways.
Team Nigma is a player-owned organization formed by the former TI7 winning roster. The players parted ways with Team Liquid to form Team Nigma in 2019. The team plays out of Europe but is a regular name at International Dota 2 events across the globe.