9INE, the Swedish Counter-Strike 2 esports organisation, has confirmed a new 6-month title sponsorship agreement with bookmaker, Pusulabet.
The Swedish-owned esports organisation, 9INE has officially entered into a partnership deal with bookmaker Pusulabet. The collaboration, initially set to last for six months, will see the Counter-Strike 2 team undergo a rebrand. However, beyond this, the venture is set to unveil a slew of new beginnings across multiple platforms.
While the exact value of the contract was not announced, it is said to be in the “six-figure range”, according to Fredrik Belstad, CEO of 9INE Pusulabet.
9INE rebrands as they strike a new sponsorship deal with Pusulabet
With the collaboration of the two entities, the CS2 team will now move forward under the name 9INE Pusulabet. Although the team rebrand is a major aspect of the partnership, the official announcement confirmed various activations via multiple platforms. These include:
- Dedicated Twitch streams and broadcasts
- In-game CS integrations
- Full digital campaigns
- Ventures via the FACEIT competitive platform
Fredrik Belstad went on to add the following statement on the collaboration via the official announcement,
Our partnership with Pusulabet allows us to take another big step forward. We share the same energy, ambition, and vision for the future of competitive gaming. This cooperation will bring real value not just to the organization, but most importantly, to our community.”
Related articles
Moving forward in CS2
As a well-known organisation within the world of European CS, 9INE Pusulabet has a fairly long journey ahead of them. Currently, their roster is incomplete. The latest signing came on July 3, in the form of Jan “cej0t” Dyl. As the playoff stage of The Proving Grounds Season 2 approaches, they have a few days to finalise their roster.
As they look to get themselves back on the right track, 9INE will herald the collaboration with Pusulabet to set them on the right track. While the deal is still quite fresh, the two organisations have a chance to bounce off one another to create a new CS2 monster.
The two organizations are taking a huge step in the right direction with their partnership. The team has already launched the collaboration across all social media platforms.. And we now await to see what will come of this in the coming months.
