Just a week after their Gucci partnership, 100 Thieves have revealed they will be teaming up with automotive company Lexus.
100 Thieves continue their upward swing with new luxury auto partner
As 100 Thieves continue their rise in the world of esports, a new partner is coming aboard. Japanese luxury automaker Lexus is now their official automotive partner. The news came today from 100 Thieves official Twitter account. Moreover, the org's content house in Los Angeles will now be named the Lexus Content House.
The news comes as no surprise, especially with the recent announcement of 100 Thieves partnership with Gucci. The luxury Italian fashion brand created a stunning backpack at the steep price tag of nearly $2,500. Nevertheless, 100T is continuing to solidify itself as a true premium organization in esports.
“Lexus sees an authentic connection between vehicles, culture and premium lifestyle," Vinay Shahani, vice president of marketing at Lexus said in a press release. "We are thrilled to have found a like-minded partner...” 100 Thieves founder Nadeshot went on to say “Both of our brands focus on quality and innovation within each of our industries. We’re so excited to show our fans our new set of wheels and all the amazing content to come out of the content house.”
A gamer's dream car
The first bit of content from the new partnership comes from the official 100 Thieves YouTube account. In the video below, content creators Valkyrae, Yassuo, Fuslie and Enable compete in a trivia contest in what is no ordinary Lexus. This custom 2021 Lexus IS 250 F Sport features a full on gaming setup inside the car. Customizable RGB lights, a 4K curved display monitor, in addition to a very strong PC built into the trunk. Last but not least, the car is wrapped to look like a sleek, tactical special agent.
In a few short years, 100 Thieves have undoubtedly made a name for themselves. Even before the Lexus announcement, they had secured many popular brand sponsorships. Among them being Cash App, Truly Hard Seltzer, as well as AT&T. As the organization continues its rise to the top, we'll keep an eye out to see what other impressive announcements are on the way.