WoW Midnight players can now adopt Roofus.
World of Warcraft (WoW) is kicking off Season 1 of its Midnight expansion with a special bundle that supports Habitat for Humanity. This bundle features Roofus as a charity pet and items for the new WoW housing feature.
World of Warcraft supports Habitat for Humanity
Warcraft Classic players on progression realms and WoW Midnight players can now adopt Roofus the dog as an in-game pet. As part of the franchise’s 2026 charity pet program, the Roofus bundle supports Habitat for Humanity. In addition to the Roofus, this bundle includes a customizable dog house, a bowl, and a bed for $20.
| Item | Customizations | Version |
|---|---|---|
| Roofus Companion Pet | N/A | Modern WoW and WoW Classic |
| Paw Pal Customizable Dog House Decor | 4 roof variants | Modern WoW |
| Paw Pal Pet Bed Decor | 2 variants, with or without blanket | Modern WoW |
| Paw Pal Water Bowl Decor | N/A | Modern WoW |
According to Blizzard Entertainment, during the promotional period, 100% of the purchase price of this bundle supports the non-profit organization. This promotional period runs from now until May 12 at 10 a.m. PDT.
Founded in 1976, Habitat for Humanity helps people build safe and affordable housing. The organization also repairs homes, develops new building methods, and advocates for better housing policies.
WoW charity pets
This isn’t the first time that WoW has created an in-game item to support a charitable cause. In 2024, the Reven Pack featured a charity pet inspired by the “The Remarkable Life of Ibelin,” documentary on Netflix. The documentary went into the life of player Mats “Ibelin” Steen, who suffered from Duchenne muscular dystrophy. All of the proceeds from the Reven Pack’s sales went to CureDuchenne, which continues to fund research and care for people with the neuromuscular disease.
In the past, WoW also worked with BlueCheck Ukraine, which is a collective that helps Ukrainian non-governmental organizations (NGOs) with financial support. The Sunny and Flurky pets raised $1.5 million.
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