The UNO! Mobile Wildcard Series: All-Star Tournament topped the YouTube live streaming charts and crowned LilyPichu as champion.
Over 3 weeks of competition, the UNO! Mobile Wildcard Series: All-Stars tournament peaked at 20 million views across the UNO! Mobile platform and 16 influencer streams.
UNO! Mobile dominates YouTube Gaming
The tournament topped YouTube’s gaming live streams category, as the 2nd highest viewed stream with a peak of 51,329.
Host Ludwig amassed the most hours watched as the host, 54,055, with Valkyrae and Sykkuno in 2nd and 3rd place.
CEO of Mattel163, Amy Huang, commented on the success of the tournament, “All the All-Stars gamers gave a spectacular effort across the competition, and it’s been phenomenal seeing how people have engaged with our UNO! Mobile Wildcard Series tournament.
"Community, accessibility and inclusion are all important pillars of our game, and breaking into the esports space with such resounding success really affirms our efforts to establish UNO! Mobile as a competitive title.”
Mattel163 to begin efforts to create a "accessible space in mobile esports"
With the success of the UNO! Mobile Wildcard Series: All-Stars tournament, Mattel163 has “marked the definitive beginning of its efforts to create a uniquely accessible space in mobile esports.”
Mattel163 plans to announce further tournaments in the UNO! Mobile Wildcard Series later this year, with plans to host a Community Cup.
A quick tournament recap
After 3 weeks of intense gameplay, the UNO! Mobile Wildcard Series: All-Stars tournament culminated in the grand finals on August 26th, with LilyPichu taking home the gold.
With an 18-karat, solid gold UNO wildcard on the line, the stage was set for finalists Orange Juice, BenTimm1, kkatamina, and LilyPichu to compete in one of the most intense UNO! matches of all time.
After being eliminated by NoahFromYT and BobbyPlays in week 2, LilyPichu secured the fan-vote from the UNO! Mobile app and returned to compete in the semifinals, where she and kkatamina defeated Sykkuno and Valkyrae to move on to the grand finals.
The Grand Finals - most wins in 30 minutes
The Grand Finals was a solo showdown, where former teammates now had to compete against each other for the solid gold UNO wildcard. The influencer with the most wins after 30 minutes would take home the grand prize.
With a three-way tie between BenTimm1, kkatamina, and LilyPichu, the 8th and final game came down to a BenTimm1 vs. LilyPichu stand-off as each had one final card to play.
Ultimately, LilyPichu played her final card, a red ‘4’ off of Orange Juice’s blue ‘4’ card, winning herself the title of UNO! Mobile Wildcard Champion and owner of an 18-karat solid gold UNO wildcard.
In her interview, LilyPichu expressed her excitement about winning the UNO! Mobile Wildcard tournament: "This is one of the things I'll keep until I am 80 years old. And if I have grandchildren, I'll say ‘I won the UNO Mobile Tournament in August 2022!’ I never expected UNO! Mobile could be an esport, I thought it was much more casual.
"But as I was playing in the All-Stars Tournament, I was actually trying! I found myself sweating a little bit."