Kai Cenat released a video yesterday titled, “I Quit.” What does it mean, though? Is the streamer really quitting?
In a twist of events, the celebrity streamer, Kai Cenat, posted a video on his YouTube titled, “I Quit,” leaving many viewers with more questions than answers. So, what does this video necessarily mean? And is Kai Cenat really quitting streaming?
Did Kai Cenat quit streaming?
No, Kai Cenat did not quit streaming. Cenat wants to quit overthinking about his dreams and just pursue them, not streaming.
Cenat took to YouTube yesterday (January 13, 2026) to post a video titled, “I Quit.” Before watching, many expected the streamer to announce his official retirement from content creation. However, the video was not necessarily even about his streaming, but took on an even broader meaning.
He basically addressed his life and anxieties and just explained that there is so much for him to explore and do. He’s not quitting streaming, but instead quitting overthinking.
We will probably see him go live again soon in the next few days (maybe weeks, who knows). The title of this video was definitely more of a clickbait-style of title, hoping to get everyone to watch it, which in return did work due to the fact that the 25-minute-long video already has over 2 million views in under 24 hours.
A lot of this video seemed to show Cenat exploring himself. He also mentioned a new clothing brand, which seems to have been a big passion of his for a while now, alongside a secret channel that he revealed the name too.
Kai Cenat talks about new clothing brand and secret channel
The streamer was not finished at just talking about his anxieties and dreams they sometimes have prevented him from exploring. He also gave insight into a new clothing brand of his called, “Vivet,” and even revealed a secret YouTube channel that he will be exploring more going forward.
It would seem that Cenat is taking more of his life into his own hands, not letting himself get tied down to the world of streaming.
What is Vivet?
Vivet is Kai Cenat’s newest clothing brand, a dream of his for sometime now. While not much has been released regarding the brand, you can view its website here. However, when you view the website, you will notice the fact that not a single piece of clothing has been revealed. All that is on the site at the moment is a sign up for those wanting future updates.
While there is no real timeline on when we can expect Vivet clothing to be revealed, it would seem as if the creator is hard at work to give us a quick turnover from his announcement.
Secret channel
Kai Cenat also revealed that he had a secret channel, Kaimind3. The channel is made up of a collection of videos from Cenat of him just talking to the camera or having conversations with other creators. These conversations dive into different aspects of life, including aspirations and more.
He even has training videos of him in the gym.
It would seem that this channel is focused solely on being just a vlog for Cenat’s everyday life, exploring his mind and how he thinks.
What is Kai Cenat doing now?
So, what is Kai Cenat doing now? And what are his plans for the future? Well, as stated above, the creator is not necessarily done with streaming, but just wants to take on a few other avenues that align with his dreams as well.
Cenat will still go live more than likely, but will also be living his life outside of the stream room a bit more often too. From vlogging to his clothing brand to exploring the world, it would seem as if Cenat is ready to broaden his horizons.
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