“Yo, chat. This has been a long-time waiting, okay? Bro. We are officially a part of the Nike family.”
Streamer and YouTuber Kai Cenat has joined the Nike family. Nike is an American brand that's known for its athletic footwear. Cenat made the announcement during a Twitch livestream.
Kai Cenat joins the Nike family
"We are officially a part of the Nike family," Cenat said before hopping off his chair in celebration. After reiterating the announcement, Cenat acknowledged his chat and community.
"Yo, chat. This has been a long-time waiting, okay? Bro. We are officially a part of the Nike family," he said.
Kai Cenat, livestreaming, and Nike
Prior to the big announcement, Cenat talked about his achievements and dreams. He went into how much he's worked in the past three years and what he still wants to accomplish. He also wondered if other streamers worked with Nike in the past.
"Chat, for three years of grinding, bro. Okay? We have locked in," Cenat said. "There are so much things that we have accomplished, and there are so many things that I have wanted, chat. There are so much things that I have wanted, bro. And things that I have dreamed of having. Like, things that I have dreamed of having, okay? And I would like to announce — I don't know if anyone has done this yet, but chat — I would like to announce that we are officially a part of the Nike family."
The announcement became quite popular on X, with users celebrating his partnership. Some users wondered if Cenat would get to design his own Nike sneakers as well.
Back in 2023, Cenat broke the record for the number of active Twitch subscribers. According to StreamElements and Rainmaker.gg, he also became the most-watched streamer of the year, reaching 109 million hours watched.
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