Hololive, COVER announce pop-up store, donations for LA wildfire

Tech entertainment company COVER Corporation, which owns the VTuber agency Hololive Production, announced a pop-up store in Los Angeles. Additionally, COVER revealed that they will be sending aid to communities affected by the recent fires in the state.

Fans can enjoy everything Hololive related with the special pop-up booth at the Beverly Center in Los Angeles, CA from Feb. 5 to Feb 27, 2025. According to COVER, goers will be able to purchase and pre-order exclusive hololive merchandise, celebrate their beloved VTubers, and ready up for the talents' upcoming endeavors.

The merchandise available at the hololive pop-up store are themed, like Valentine's Day and "Grimoire," alongside a curated selection of general hololive English merchandise. "This includes a variety of products celebrating the creativity and charm of hololive’s diverse talents, making the store a destination for the many hololive enthusiasts," says COVER.

The exclusive Valentine's Day themed merchandise will feature holoEN talents Takanashi Kiara of hololive Myth, Ouro Kronii of hololive Promise, Nerissa Ravencroft of hololive Advent, and Elizabeth Rose Bloodflame of hololive Justice.

The entertainment company is dedicating USD $30,000 to support relief efforts for wildfire-impacted communities in Los Angeles. The pop-up store will also allow fans to contribute and donate to the cause while celebrating their favorite hololive talents.

Mori Calliope, member of hololive English's debut generation Myth, will perform her "Grimoire" concert at the Hollywood Palladium on Feb. 26th. This is a live event which "promises to showcase her musical evolution and bold creative vision," says COVER. Fans who cannot attend the concert in-person may also enjoy the spectacle through streaming platforms.

More details of the concert, as well as tickets, are available on the official Grimoire website. The ticket tiers are:

Streaming tickets are available on SPWN and Streaming+ for about USD$50. Note the regional restrictions on both providers.

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