efuse plans to integrate Sideqik’s advanced intelligence insights and creator discovery tools to elevate brand engagement in gaming and esports
Frisco, TX / ACCESS Newswire / March 12, 2025 – Sideqik, a GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company") company and leading influencer marketing and intelligence platform, has entered into a Letter of Intent for a multi year, partnership with efuse, an AI-powered ad tech company that delivers access to gamers at scale.. This intended collaboration will bolster efuse’s media offerings, integrating Sideqik’s industry-leading technology to deliver enhanced targeting and creator discovery solutions.
Sidekick, eFuse’s groundbreaking live-stream monetization and engagement platform, is partnering with Sideqik to integrate Sideqik’s powerful data intelligence into Sidekick’s ecosystem. This collaboration enhances Sidekick’s ability to deliver smarter, data-driven brand activations by leveraging Sideqik’s influencer analytics and audience insights.
By incorporating Sideqik’s robust data capabilities, Sidekick will offer brands deeper audience segmentation, real-time engagement metrics, and AI-powered ad optimization, ensuring that brand messaging reaches the right viewers at the right moments. This partnership reinforces Sidekick as the go-to solution for brands seeking to authentically connect with gaming and streaming audiences through contextual, unblockable advertising experiences.
Additionally, efuse will leverage Sideqik’s advanced influencer discovery and analytics tools within its agency business, supporting creator partnerships and execution across upcoming efuse projects. By combining Sideqik’s intelligence with efuse’s media ecosystem, brands will gain unparalleled access to high-impact marketing opportunities in the gaming and esports space.
"This partnership between Sideqik and efuse brings a new level of precision to media buying and creator discovery, giving brands the tools they need to succeed in gaming"
"At GameSquare, we are always looking for ways to push the creator economy forward with smarter, data-driven solutions," said Justin Kenna, CEO of GameSquare Holdings. "This partnership between Sideqik and efuse brings a new level of precision to media buying and creator discovery, giving brands the tools they need to succeed in gaming."
"This partnership with Sideqik allows us to take efuse’s media and creator solutions to the next level," said Matthew Benson, CEO & Founder at efuse. "By combining our platform’s reach and next-gen distribution framework with Sideqik’s data-driven insights, we’re creating a more powerful and precise way for brands to engage gaming audiences at scale."
"By combining our platform’s reach and next-gen distribution framework with Sideqik’s data-driven insights, we’re creating a more powerful and precise way for brands to engage gaming audiences at scale."
The partnership reinforces GameSquare’s and efuse’s commitment to advancing the creator economy through cutting-edge technology and strategic collaborations.
For more information on Sideqik, visit www.sideqik.com. To learn more about efuse, visit www.efuse.gg.
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About Sideqik
Sideqik, a GameSquare Company, is a leading influencer marketing platform that enables brands to connect with the right creators, manage outreach, measure results, and drive revenue in a streamlined and cost-effective way. By assisting marketers in directly connecting with partners, launching collaborative cross-marketing campaigns, and utilizing analytics to measure influencer performance, Sideqik empowers brands to optimize their influencer marketing strategies.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ: GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next-generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award-winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
About efuse, Inc.
efuse is the leading advertising technology company connecting brands with gaming audiences, at scale. With cutting-edge technology, deep industry expertise, and a suite of innovative products, including Sidekick (AI-powered, contextual live-stream advertisements)), eRena (competitive gaming tournaments), and Esports.GG (premier gaming editorial coverage), eFuse is shaping the future of digital gaming experiences. By integrating AI-driven insights, exclusive partnerships, and a vast creator network, eFuse transforms brand activations into seamless, high-impact experiences.
