S8UL Esports wins Content Group of the Year: Who are they and why did they deserve to win?
S8UL, based in India, are one of the biggest esports and gaming orgs in the region. Here’s a look at their formation to winning at the Esports Awards 2022.
Indian esports organization S8UL Esports won the content group of the year award at the Esports Awards 2022. The award meant a lot to the young organization – which was evident from the live reaction they had upon winning the coveted award. Mortal was livestreaming a watch party of the Esports Awards along with other creators who all jumped up in elation on winning the award.
From Soul Esports to S8UL – a look at the winner’s history
S8UL Esports, which currently operates in India, is one of the biggest esports orgs in the region. Most of the top creators in the country are signed under the organization. Thus, it's unsurprising to see it win the award.
S8UL Esports’ history is a bit complicated. The org is essentially a combination of two different entities – Soul Esports and 8Bit Esports. Both of these were PUBG Mobile teams which were formed in 2018 and 2019.
8Bit, led by Thug, had competed in the first world championship for PUBG Mobile, the Star Challenge (PMSC). They competed in the Asia region and finished in 12th, failing to move on to the Grand Finals.
Nonetheless, this established their name in the region. Soul Esports, on the other hand, has been a household name in Indian esports, particularly because of Mortal, the former PUBG Mobile pro turned content creator.
Soul were the most dominant Indian team in PUBG Mobile having won the India Series 2019 and also the PMCO Spring Split.
While the two orgs functioned independently, they were brought together in 2020 when Mortal and Thug shook hands to bring the S8UL Esports Gaming House.
The collaboration turned out to be extremely fruitful with S8UL moving into a much bigger gaming house just a year later in 2021. The reveal video for the house is the org's most-watched with more than 8 million streams.
Now, S8UL Esports is the esports org while 8Bit functions as a talent management agency called 8Bit Creatives. S8UL Esports’ content creators are usually managed by 8Bit Creatives itself.
Well-deserved recognition at the Esports Award 2022
Unlike many esports orgs in the region, S8UL Esports has been one to realize very early the power of content. With this, they have been very active on the main YouTube channel, which has over 1 million subscribers.
Top creators from the org such as Snax, Mortal, Scout, Payal, Kaashvi, Mamba, Viper, and more regularly feature in their videos which mostly include challenges and also other fun content pieces. Their YouTube channel currently has more than 128 million views.
Some of their most famous content pieces include the I AM SOUL which follows the story of its BGMI roster competing in tournaments. The org also recently released the anticipated Squid Gaming in Real Life video, which has been viewed more than 1.1 million times.
While S8UL has been more focused on content creation these past few months, they are also an esports org. Currently, they field teams in Pokemon UNITE and New State Mobile.
That’s all for now. Stay tuned to Esports for more news and updates!