According to Team Vitality and ALDI, there’s power in positivity and boosting morale amid hateful messages.
Team Vitality and ALDI have announced a collaboration to fight toxicity against women and promote diversity in esports. The announcement arrived with a powerful YouTube video called "Des Failles dans La Faille" that highlighted the experiences of League of Legends players and more.
Team Vitality and ALDI: Des Failles dans La Faille
In the Des Failles dans La Faille video, women from the Vitality Rising Bees League of Legends team and beyond react to hateful messages and share their experiences within the esports industry. The players in the video include ADC Velouria “Viki” Bat, top-laner Madison “Crowmac” Coutelet, and mid-laner Alena “Tifa” Maurer.
Television host and presenter Marie Palot, League of Legends shoutcaster Nox, and Team Vitality director of esports Anne Banschbach are also in the video.
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The impact of Team Vitality and ALDI's collaboration
The first part of the video features reactions to hateful online messages, with participants sharing personal stories that highlight sadness, anger, isolation, and hopelessness. Then, the second part of the video features kind and encouraging messages. According to Team Vitality and ALDI, there's power in positivity and boosting morale amid hostile messages.
"You are a beautiful person," one of the messages reads in French. "Be yourself and be happy. Don't worry about your looks and the opinions of others. It's your life, your decisions, and your path. Those who follow you will always be there. We love you."
The goal of the video and overall Team Vitality and ALDI collaboration is to raise awareness about the daily online harassment women face and its impact on confidence, mental health, and in-game performance.
According to the 2023 Baromètre France Esports' survey, 50% of worldwide gamers are women. However, only 7% of them compete in esports. Additionally, a 2022 Ipsos study found that 84% of individuals who experience online harassment are women, with 51% of them under 30 years old.
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