100 Thieves have announced the massive news that Valkyrae and CouRage have become co-owners of the phenomenally successful esports organisation.
Within days of launching yet another highly anticipated apparel collection and NFTs , 100 Thieves have another announcement. Longtime 100 Thieves Content Creators Valkyrae and CouRage are becoming 100 Thieves co-owners of the brand.
As founder Matthew ‘Nadeshot’ Haag explains in the announcement video, “this is probably the most important day in 100 Thieves history.” And rightfully so, as Valkyrae and CouRage have become synonymous with the 100T brand. Both are driving its content and growing its audience alongside Nadeshot.
From Three Jobs To Creator of Year 2021 is Valkyrae’s Year
Valkyrae first joined 100 Thieves as a streamer in November 2018, back when the organization was in its infancy. From there, she quickly made a name for herself after coming to Los Angeles to live in the 100 Thieves Content House as the first roommate to Nadeshot.
“It’s absolutely unbelievable.” Valkyrae states in the Ownership Announcement video. “I remember when I was working three jobs, one at Gamestop with my little Instagram account and they told me to start streaming and that was six or seven years ago.” Valkyrae states in disbelief of her success.
Now, Valkyrae is one of the biggest streamers on the Youtube platform as her meteoric rise in 2020 continues to trickle onward into 2021.
After her breakout year in 2020 where she won Content Creator of the Year at the Game Awards, Valkyrae continues to gain popularity. Currently, she stands as the most viewed female streamer, nearly doubling the amount of views of second place, Pokimane.
CouRage’s Role in Making 100 Thieves a Household Name
That being said, CouRage has played just as important of a role in 100 Thieves monstrous growth since 2018.
CouRage has been integral to 100 Thieves before even joining the esports organization. The content creator first got involved with 100 Thieves as the third roommate to Nadeshot and Valkyrae. It wasn’t until May 2019 where he finally joined and started to become a household name.
The content creator’s electric charisma make him a standout representative of the 100 Thieves brand. Apart from his streaming career, he and Nadeshot host a popular podcast called the CouRage and Nadeshot show. There, the two speak to varying guests about a variety of topics.
“It’s been an incredible journey and it’s been my honor … and it’s exciting because I know this is just the beginning.” CouRage states.
Once a longtime friend of 100 Thieves owner Nadeshot, now a co-owner of a growing esports organization. CouRage takes his next steps as a 100 Thieves Co-Owner.
CouRage and Valkyrae Taking 100 Thieves To New Heights
100 Thieves is becoming a dominating force in the esports industry. With their clothing brand, successful YouTube personalities and various ventures outside esports, they are defining a new wave of gaming culture.
Both CouRage and Valkyrae will now be part of this journey alongside owner Nadeshot as the three build upon their relationship as owners of the 100 Thieves Brand.
Stay tuned to Esports.gg for the latest esports news and updates.