Team Liquid has signed premier raiding World of Warcraft raiding guild Limit. Their leader Maximum becomes part owner of TL.
Team Liquid, perhaps one of the biggest teams in esports, only keeps getting bigger as the months go by. Now, they've announced their entry into World of Warcraft, looking to expand to a new market, as well as help solve the issue of diversity and inclusivity in the WoW space.
Why is Team Liquid getting into World of Warcraft?
“When Team Liquid enters a new space, we do so intending to be the best,” said Steve Arhancet, Co-CEO of Team Liquid. “We maintained that philosophy with MMOs — wanting to work with the best to achieve competitive greatness. With Max and Limit, we found not only an excellent team with a proven track record, but an authentic group of individuals who pursue greatness with integrity, aligning perfectly with Team Liquid’s values as an organization.”
A group of 40+ players, coaches, and staff will form the foundation of Team Liquid's entry into the MMO market. They will compete in the upcoming World of Warcraft 9.2 World First race - a sort of unofficial race without prizing to see which guild will reign supreme. These events can draw some of the biggest viewership days in the World of Warcraft calendar. Team Liquid will also be playing in Final Fantasy 14 as well as committing to Riot's upcoming MMO.
Leader Maximum becomes part-owner of Team Liquid
“Couldn’t be happier to join Team Liquid,” said Guild Leader Max “Maximum” Smith. “From the start, everyone at TL impressed us with their professionalism, their commitment to winning, their global presence and vision for expansion in MMOs. They’ve entrusted me with minority ownership of the company, a huge honor and responsibility I won’t take for granted.”
Liquid will be hosting its new raiders in one location for the Sepulcher of the First Ones. They are also planning an expanded Race to World First broadcast that will showcase every boss attempt.
“As someone with a history in this genre, it’s amazing to see Liquid MMO finally take flight,” said Mike Milanov, Chief Business Development Officer for Team Liquid. “We have been evaluating this for many months from a brand, commercial and athletic perspective. Bringing on board Max and team involved a sizable long-term investment into a whole new ecosystem for Liquid and we are excited to grow this venture as we race for world firsts in World of Warcraft and new titles on the horizon.”
Limit, previously signed with Complexity, holds the World's First kills on several bosses in World of Warcraft: Shadowlands.
Liquid looks to bring inclusivity to MMO space
As part of their new signing of Limit, Team Liquid is extending its values into the global MMO ecosystem. In addition to her duties as General Manager, Azorea will spearhead the creation of an advisory council of women in the MMO space. This council will be aimed at developing resources and strategies that enable more women to grow as expert players. In doing so, they'll be looking to help women-led raiding guilds to shine a light on their communities.
"I have always been passionate about diversity and inclusion in the Warcraft community," said Azorea, General Manager of Liquid MMO. "It's so exciting to now have the opportunity and resources to make a significant impact in a space that means so much to me!"
With the signing of Limit, Team Liquid now has about 120 players spread across 15 games. This includes VALORANT, Rocket League, DOTA 2, League of Legends, CS:GO, Fortnite, Rainbow 6: Siege, Super Smash Bros. and more.
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