PUBG have announced their skin set with Spurs star Son Heung-min. Son is from South Korea, the country where the game is most popular and where its developers PUBG Corporation are based.
Son Heung-min and PLAYERUNKNOWN's Battlegrounds have announced their new skin set. The announcement comes after a few weeks of teasing.
Son is widely recognized as one of Korea's biggest sports stars. He captains the South Korean national team, and stars for Tottenham Hotspur in the Premier League. PUBG is also a massive game in Korea, regularly ranking among the top five most played games in PC bangs. This combination of factors is likely what made this collaboration happen.
In-game items include Son Heung-min's head and multiple clothing sets
The drop features a total of 13 items. From July 21st to August 3rd, missions will give players the chance to earn points that can be used to purchase the items. There will be two sets of themed clothes, two sets of emotes, and one set of weapons. In addition, one purchase will allow players to have their face model be that of Son's.
The items will be live in the store until October 20th, though the missions end in August. In addition, players who earn the themed Level 3 helmet through missions will be entered for a chance to win a real-world model signed by Son.
This is hardly the first big collaboration games have done with sports stars, especially battle royales. Epic Games' Fortnite has done events with Lebron James and Neymar in the past. When it comes to PUBG specifically, the massively popular Mobile version has also done big collabs in the past. Some of these include car brands Tesla and McLaren.
“After being a player of PUBG since its launch, I am thrilled to be able to work directly with KRAFTON on this amazing partnership,” Son Heung-min said in a translated quote on the skin set. “KRAFTON designed a character that looks just like me, and the skins mirror my style. I would love to win a chicken dinner with my character.”