Immortals Gaming Club announced a series of changes to the company as they appoint Jordan Sherman as the new CEO of Immortals.

Immortals Gaming Club (ICG) announced a series of corporate changes that will separate the company into four separate units alongside executive promotions. The biggest executive promotion of all being their new initiative to promote Jordan Sherman as the new CEO of Immortals starting September 30, 2021.

Sherman initially joined IGC as its President & Chief Commercial Officer in May 2021. Prior to joining IGC, he was previously the Chief Revenue Officer at Gen.G, and has also held roles with the Los Angeles Clippers and at Major League Baseball.

Jordan Sherman is the new CEO of Immortals. Image via Immortals Gaming Club.

Since joining Immortals, Sherman put focus into “lowering the entry point for brands and fans” wanting to enter or access competitive gaming. Since then, Immortals have expanded into Wild Rift and introduced new content formats to increase fan engagement.

“I’m grateful for the opportunity to lead Immortals in this next chapter. Ari and the senior leadership team, as well as Immortals’ Board of Directors, have been incredibly supportive of me, starting in the initial hiring process, onboarding, and carrying through to today’s announcement.” Sherman states. “There has been a lot of hard work done to get the company to this point; from here, we can grow from a position of strength and stability. Immortals will make a series of announcements over the coming weeks that will further define and describe our shared vision and the opportunities ahead.” 

Jordan Sherman, CEO of Immortals

Ari Segal, former Immortals CEO receives promotion

Ari Segal, Immortals’ current CEO, will be promoted to Co-Managing Director of IGC, Executive Chairman of Immortals and Gamers Club and become a non-Executive Chairman of MIBR.

Mr. Ari Segal will be promoted to Immortals Gaming Club and lead the Board of Directors.

Segal first joined Immortals as President & COO in August 2017 before his promotion to CEO in December 2018. As he transitions away from his current position, Segal will look to lead the Immortals’ Board of Directors as Sherman gets promoted.

“Jordan is a values-oriented and culture-building thought-leader, sales leader, and operator, and the ideal person to lead Immortals’ day-to-day operations as CEO. There is palpable energy and enthusiasm across our company that is largely attributable to Jordan. He has quickly leveled up all of our functions, and commercial momentum is accelerating across multiple dimensions.”

Ari Segal, Former CEO of Immortals and current Co-Managing Director of Immortals Gaming Club.

As part of IGC’s mission to continue operational growth and pursue new initiatives, the company will also look to further divide their current gaming divisions

The following gaming division leadership changes are as follows:

  • Tomi Kovanen was promoted to Co-Managing Director of IGC and will serve as Executive Vice Chair of Immortals, MIBR, and Gamers Club.
  • Jordan Sherman, IGC’s President and Chief Commercial Officer, was promoted to CEO of Immortals.
  • Yuri Uchiyama, Gamers Club’s Co-Founder, will remain its CEO and has taken on the title of Executive Chairman of MIBR.
  • Roberta Coelho has been hired as the first full-time CEO of MIBR.

Founded in 2015, Immortals is a North American esports organization that competes across multiple esports titles such as Wild Rift, League of Legends, VALORANT as well as CS:GO and Overwatch through its teams MIBR and Los Angeles Valiant. Immortals are dedicated to using gaming as a connective force linking its players and fans.

With a new structure implemented to further facilitate growth within the company, Immortals Gaming Club will look to continue its progression within the esports sector.

Stay tuned to for the latest gaming news and updates.

Sage Datuin - Writer of the Month: June

Sage Datuin

Writer of the Month: June | Twitter: @sagedatuin

Sage been following esports since high school and has remained a massive fan ever since. When he's not working he likes to work out, knit and overthink things..