The company will sell official Dota 2 and CS: GO products in the Latin American market. This is the first time Valve has partnered with a Brazilian company for sale of official products.
Fallen’s Gaming company has struck a partnership with Valve to produce and distribute official Valve products in Latin America. The company will handle the production as well as distribution of these products in the Latin American market.
Brazilian Counter-Strike legend, FalleN’s company has partnered with Valve in a new licensing deal. The deal allows Fallen Gaming company to cater to the rising demand for official Valve products in Latin America. There is a growing demand for official products in the region which is seeing increasing popularity for Dota 2 and CS: GO.
What does this partnership mean for CS: GO fans?
We are born with the community and understand our market. It is natural for us to work to anticipate the desires of our community and enable business for our partners in this market. We are proud to be responsible for developing a high quality collection, produced nationally, for one of the most powerful brands in the gamer scene.
The company will launch several new products as part of its Fallen wear and Fallen Gear product lines. Fallen Wear focuses on lifestyle apparel while Fallen Gear is specifically a range of peripheral and hardware products. The company will use Valve brands to enhance the appeal of these products in the local market.
This is the first of its kind partnership in the Latin American scene and presents exciting opportunitise for the growth of esports in the region. All processes from the conception to the final product will be the responsibility of the Fallen Gaming Company. The partnership is the result of a 2-year negotiation effort with Valve. Fallen Gaming Company will handle the production and distribution of the products through the FalleN store as well as its partner network.
As a veteran Counter-Strike player in the region, FalleN has helped develop the local scene in the region. The player was part of the legendary SK Gaming team that helped put Brazilian Counter-Strike on the international stage. More recently, FalleN’s Team Liquid was eliminated from the ESL Pro League Season 14 after a heartbreaking loss against Heroic. They finished the tournament in the 5-8th place.
Featured Photo Credit: Globo Esports.