100 Thieves’ Juvee now has a seventh flavour, a year after the energy drink’s initial launch.

After their one year anniversary the Juvee energy drink created by 100 Thieves' Nadeshot continues to grow. Last year, premier Esports organizations in the world 100 Thieves introduced their new energy drink. Juvee, branded as a "rejuvenation drink" comes in three different flavors, purportedly contain a low calorie and sugar amount and claim to be healthy for an energy drinks.

What is Juvee?

Juvee is an energy drink created by esports organisation 100 Thieves. It was launched in October 2022 with three flavors. The name Juvee is short for rejuvenation.

"If there’s an energy drink on the market, I promise you, I drank it. And what we decided is that none of these actually fit my needs," said Matthew "Nadeshot" Haag, 100 Thieves CEO in an interview at the time. "None of these taste exactly the way I would make it if I had my own energy drink company. So that’s exactly what we did – we made our own."

Juvee's flavors

Despite starting with only three flavors, the 100 Thieves energy drink has now expanded to include seven flavors.

Juvee Flavors

(Image via Juvee)
(Image via Juvee)

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Comparing to other brands

Juvee refers itself as a rejuvenation drink rather than just a energy drink. However at the end of the day, they essentially mean the same thing as they are both caffeinated soft drinks. That said, the 100 Thieves energy drink in comparison is reportedly healthier.

<img src="https://esports.gg/wp-content/uploads/2022/10/image-6-1024x368.png" alt="Juvee's calories, sugar and caffeine content as advertised ">(via Juvee)
Juvee's calories, sugar and caffeine content as advertised (via Juvee)

With five calories, allegedly zero sugar and only 128mg of caffeine, Juvee seemingly has a very low health impact compared other energy drinks. The classic Monster and Redbull have around 42 and 45 calories, 10 and 11 grams of sugar respectively.

However, Redbull surprisingly has less caffeine content at 80mg. But there is less overall liquid in a single serving of Redbull. Monster Energy drinks have around 160 mg of caffeine, so Juvee is a good middle ground.

Where can I buy Juvee?

Juvee currently is selling online on the company website, on Gopuff and on Amazon. It sells in 12 packs. With one time purchases, you can expect to pay $28 USD per 12 pack (shipping is excluded). However, there is a subscription based price, where you save 10%.

Rather than constantly re-ordering with typical subscription services, the subscription is more of a newsletter. So the 10% off might just be worth it if you don't mind getting the emails. What is more, screenshots have been shared online of subscribers getting an early free taste of new flavors in the past.

Unfortunately, Juvee does not ship internationally. However, with the nature of 100 Thieves, international shipping will be available soon. Who knows what other projects and industries 100 Thieves will take on next. Only time will tell.