The Milk Cup makes history with 2.7 million stream views

The Milk Cup, an all-women's Fortnite tournament, made history by reaching 2.7 million stream views.

According to Gonna Need Milk, this achievement positions the circuit as "one of the most-watched women's esports events in North American esports history."

The circuit had three qualifier events throughout the year before The Milk Cup Finals on Oct. 5. This event showcased 99 of the top women's Fortnite players.

In the end, Team Moxie, consisting of Moxie herself, Regsita, and dieyuhs, won the first-ever trophy in circuit. The Milk Cup MVP award also went to dieyuhs while the player-voted sportsmanship award went to Kitzi.

On the evening of Oct. 5, representatives from Epic Games attended the event's gala to endorse the overall circuit and celebrate the women who made The Milk Cup possible.

Among these key figures were The Milk Cup advisor ThePeachCobbler, Raidiant founder Heather "sapphiRe" Garozzo, MilkPEP senior marketing manager Jennifer Grubb, and more.

For example, Taco was one of the main casters at The Milk Cup Finals. Meanwhile, Squid from Women of the eRena (WOTE) also worked tirelessly behind the scenes to ensure that everything was an unforgettable experience for players.

In terms of what's next for the circuit, The newly-announced Milk Cup Winter Split will include three online events to close out the year. This event will feature a $50,000 USD prize pool.

"We don't want to be one of those brands that comes into gaming, makes a splash, and then leaves," Grubb told esports.gg in an interview. "We want to be a consistent presence because that's what we've seen our audience wants. So we are going to have a Winter Split. We don’t have plans to end The Milk Cup anytime soon, but we are also in talks to expand into some other well-known titles — maybe not in the same way as The Milk Cup, but in some fashion — and overall support gamers’ performance however we can."

That's all for now. Stick around on esports.gg for more news and updates!