Would you like an AI coach speaking in your earphones as you game? That’s what the Razer Project Ava can do, in real time!
It’s the time of Artificial Intelligence and we are seeing companies come out with unique and innovative products that can help gamers. Razer, best known for their hardware products has now come out with an AI esports coaching Project. The Razer Project Ava was unveiled at CES 2025 amongst many other technological innovations, but for gamers, this might be a game-changer.
Project Ava - AI helps you get good
Project Ava might just be Razer’s most controversial project just yet. The AI-drive project will give gamers real-time insights into how to play the game based on data from Razer’s players and coaches. With the player’s permission, the system will capture several screenshots of the game and then analyze the gameplay to provide suggestions.
Players will receive feedback in real-time on how to move past puzzles and defeat bosses in-game. Interestingly, Ava can communicate with gamers either via Chatbox or even via spoken responses. In a way, this would make Project Ava represent real-life coaches.
The assistant also provides post-game analysis that allows you to view your mistakes in retrospect and improve on some things for the next game. The game also demonstrated a Project Ava was shown a prerecorded boss fight from last year’s Black Myth: Wukong as per Verge. Sean Hollister attended CES 2025 and got a first-hand view of Project Ava. The AI-led coach would routinely give advice such as:
- “Get ready to dodge when his blade spins or glows with an orange tinge.”
- “Keep a close eye on his health. Once you shave off 10 to 20 percent get your dodge fingers ready.”
- “He’s going to vanish...”
- “If he grabs you, you will feel it!”
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Is it an Unfair advantage?
Many players would call this an unfair advantage, but it is not quite different from ten years ago when Dota 2 used to have autohotkeys that would group multiple units. At that time, when the game was on the Warcraft 3 engine, grouping multiple units. Managing multiple units used to be a skill set that only a few players had. Heroes such as Meepo, Chen, and Lycan were considered high-skill heroes, and the community used to laud such players.
Those heroes are still difficult, however, hotkeys are a standard feature in Dota 2 now. Similarly, AI coaching, if implemented correctly might be the future and could significantly alter gaming. Ava would, theoretically, get better with more information that it digests. At the same time, it would take out the challenge of playing tough titles. It would very much be like a cheat that helps you finish the game as soon as possible.
Razer said that Project Ava is a tool developed for gamers and game developers.
Project AVA can also be used by gamers as a copilot in all games to assist as a coach, walkthrough buddy and optimization tool.
Ava would also guide gamers on topics other than the game storyline. This includes the best optimization for a particular game and choosing which abilities or paths to take in a video game. It might be a disruptive experience, especially if you have activated the voice prompt. Using the Chat option might not be as real-time as the developers intended it to be. Regardless, this is a bold new step in the direction of integrating AI for the average everyday gamer.
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