Razer’s Go Green initiative is approaching nearly 1 million trees planted thanks to sales of the Sneki Snake merchandise. And they’re just getting started.
Razer's Go Green initiative, announced way back in October of 2020, is approaching a titanic milestone. Namely, they've already saved about 1 million trees. And it seems they are looking to do even more, with a new partnership with Brazilian shoe company Cariuma. This new partnership is once again focused on sustainability.
While green initiatives in tech are certainly nothing new, Razer's program is far-reaching and extensive, more so than most.
Razer x Cariuma sneaker partnership should save even more trees
All of Cariuma's shoes are carbon positive - for every pair of shoes that the company sells, they plant two trees. And so it was a good fit for Razer's Sneki Snek to join in the fun, as Razer's own initiative promised to protect 10 trees for every Sneki Snek product sold.
It doesn't hurt that the shoes are damn comfortable and stylish, too. You would expect in a shoe that's made of recycled material, some sacrifices on quality might be made, but no. The shoe is supportive with material that feels like it'll hold up to some abuse.
The Razer x Cariuma sneaker comes in four styles for both men and women. Low top, high top, white low top and white high top. They retail for $98 USD.
"Gamers are commonly associated with a lot of things – cutting edge technology, passionate fanbases, and thriving communities to name a few," Razer sustainability manager Kenneth Ng explained. "However, over the past few years we have instilled priorities across all levels of Razer to make eco-sustainability the latest thing that will become synonymous with all gamers."
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What else is Razer doing to Go Green?
Razer's sustainability programs go far beyond planting trees. By 2025, the company has committed to enabling consumer disposal and recycling of Razer products through collaborations with global distributors, retailers, and e-tailers. Razer also promised to use recycled or recyclable material in all of their products by 2030.
Additionally, Razer announced the foundation of a $50 million fund through zVentures with the aim of empowering and accelerating sustainability companies. They're putting a particular focus on renewable energy, carbon, plastic management, and sustainable forestry.
And leading the way, at least among the general gaming public, has been Sneki Snek - Razer's new mascot has already become a mainstay of its promotional material. A giant version of the plush can even be seen at their flagship RazerStore in Las Vegas.
"Since we unveiled our sustainability mascot – Sneki Snek – in October of 2020, he’s built a fervent fanbase that has saved just shy of 1,000,000 trees by championing these values," Ng continued. "With our latest partnership with Brazilian-based sustainability shoe company, Cariuma, we’ve realized this iconic and beloved character through an initiative focused on furthering Sneki’s mission -- sssaving more trees… And we’re just getting started!"
It's not just what they'll contribute planting trees or using recycled material, either. All of Razer's facilities will be switching to a 100% renewable power source by 2025. They will also look to reduce air travel for business purposes to further lower their carbon footprint.
Razer has become synonymous with excellence in esports and it's clear to see that their commitment doesn't stop with just creating great gear. They want the planet to be around for generations to come.
For all the latest on what Team Razer is up to, including their latest sponsorship, keep it locked here to Esports.gg.
