“At DreamHack Dallas, we aim to bring fans closer to the Lamborghini mystique than ever before.”
Luxury sports car brand Automobili Lamborghini will join ESL FACEIT Group's (EFG) DreamHack Dallas 2025 as the event's main partner. This marks Automobili Lamborghini's first-ever appearance at the festival. It's also a brand expansion aimed at connecting with a broader, younger audience in the gaming and esports space.
Automobili Lamborghini enters DreamHack Dallas 2025
DreamHack Dallas 2025 will take place between May 23 and May 25. As the event's main partner, Automobili Lamborghini will have a booth with curated esports competitions, racing simulators, and Web3 activations. Visitors will also get the chance to unlock a digital collectible and check out a special in-game version of the Lamborghini Revuelto, according to an official announcement.
Christian Mastro, the marketing director at Automobili Lamborghini, shared his thoughts on the partnership and DreamHack Dallas 2025. He said that the brand is incredibly excited to be part of the esports, gaming, and lifestyle festival.
"Automobili Lamborghini embodies more than just automotive excellence; it represents a symbol of achievement, a lifestyle, and a dream," Mastro continued, adding that the brand resonates with the younger generations in terms of their values, aspirations, and identity. "At DreamHack Dallas, we aim to bring fans closer to the Lamborghini mystique than ever before."
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Meanwhile, EFG's vice president of global brand partnerships, Jasmin Haasbach, stated that working with Automobili Lamborghini will elevate DreamHack Dallas 2025. Haasbach also noted how the brand's spirit of going beyond convention, performance, and expectation will fit perfectly with DreamHack's gaming culture.
"Together, we're creating a space where lifestyle, esports, sim racing, and the metaverse collide in a celebration of passion, innovation, and community," Haasbach said.
As noted, DreamHack Dallas 2025 will go from May 23 and May 25. It will take place at the Kay Bailey Hutchison Convention Center and include esports tournaments such as the Lamborghini Esports Challenge, ESL Impact League Season 7 Global Finals, Call of Duty League (CDL) Major IV, and Intel Extreme Masters (IEM) Dallas 2025. As always, the event will also feature cosplays galore, lots of panels, live music, and more.
That's all for now. Are you excited for DreamHack Dallas 2025? Stick around on esports.gg for more news and updates!
