If TikTok is actually banned in the US, what would happen next for creators?
The looming question that has been hovering over everyone's heads lately is: What will happen next if TikTok gets banned in the US? The popular app is set to be removed from US App Stores this Sunday unless the Supreme Court intervenes or its US assets are sold to a business in the US.
If TikTok users and creators in the US are not saved, what will happen next? Where will people go?
What happens to TikTok in the US if the ban goes through?
Unfortunately, if the ban goes through, TikTok will cease to exist in US App Stores as of this Sunday, January 19, 2025. However, some speculate that the app will still be usable without updates. It will just slowly get worse and worse.
Some have said this speculation is false, and the app will stop working immediately on January 19.
If this ban does go through, this means that millions of creators and businesses will lose a part of their income that they have worked so hard for years to build. In fact, over 200,000 Americans have reported that TikTok is their full-time job.
So, what happens next? Well, first off, many US creators have already vowed to not pay taxes on the money they made from TikTok in 2024. I mean, why should they pay the government for a business being taken away from them BY the government?
This also means quite a few creators will have to shift to different apps. Which ones, though?
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Where will US TikTok creators go next if the ban goes through?
As of now, it seems like the main options for creators are YouTube, Meta and Twitch. However, some have not built up their brand on these platforms like they had on TikTok.
Other sites, such as Rednote, have gained traction recently. But the Chinese version of TikTok will surely be banned, too, as the bill going through in the US allows the government to ban any app that is not owned by someone in the US.
For creators looking to still stay afloat, your best bet is to be posting to Meta (Instagram and Facebook) and YouTube. Twitch is always a great option, too, if you enjoy live streaming.
However, there is still hope that TikTok may see the light of day in the US. Here is why.
Why there is still hope for TikTok
Recently, US government official, Senator Markey, proposed a bill that would push back the TikTok ban by 270 days. While this proposal has not gone through, many others have joined in support, backing the bill.
If the Supreme Court were to adhere to this proposal, that would mean TikTok would stay alive for another 270 days in hopes that someone in the US would buy the US assets.
It would seem like Bytedance is a bit against selling the platform's US assets, so let's hope for a delay on the ban.
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