Netflix’s animated hit K-Pop Demon Hunters is taking the world by storm, and now it’s inspiring a new line of snacks from Nongshim.
The breakout success of K-Pop Demon Hunters is igniting worldwide interest in South Korea, driving new demand across food, cosmetics, and tourism. Riding the wave, Netflix’s hit is teaming up with Nongshim, the nation’s leading instant noodles and snack brand.
K-Pop Demon Hunters x Nongshim
Like K-pop’s changed the music industry, this film goes beyond battles with demons and saving the world. It’s about finding your voice, confronting your inner "demons", and coming of age. It’s about striving to become a better version of yourself while staying true to where you came from. At its core, it’s the way the story is told and the emotions it stirs that make K-Pop Demon Hunters a global success. And now, their success is spilling over into other sectors of the global economy.
Since the movie's release, Google searches for “Korean food” have soared to record highs, jumping 75%. From gimbap to fish cake stew to instant noodles, Korean food trends have been taking over TikTok and YouTube. Now, that momentum has led to a collaboration with the movie: Nongshim, South Korea’s largest noodle maker, is launching special-edition Shin Ramyun and Shrimp Crackers with Huntrix characters on the packaging, drawing inspiration from the film’s ramen brand that mirrors its own.
Aside from Rumi, Zoey, and Mira, you can also find Soja Boys and Derpy Tiger-inspired snacks. The Nongshim special-edition cup noodles modeled after those slurped onscreen by the K-Pop Demon Hunters girls will also hit shelves across South Korea, North America, Europe, Oceania, and Southeast Asia. The K-Pop Demon Hunters x Nongshim collaboration is set to launch globally in late August 2025.
The craze goes beyond merchandising. It’s powered by the film’s record-breaking run on Netflix. With 210.5 million views to date, KPDH has defied the platform’s usual trajectory, gaining momentum long after its debut and holding steady at around 26 million weekly views for the past five weeks.
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Cultural impact
The cultural impact of K-Pop Demon Hunters has been nothing short of remarkable. In South Korea, Samsung Electronics rolled out a free Galaxy smartphone theme based on the film. On the other side, the Ministry of Agriculture tapped its characters for a YouTube campaign on food security.
The beauty and tourism sectors are also paying close attention. Industry executives believe the movie's success could drive fresh demand for Korean cosmetics. The scenes featuring iconic Seoul landmarks like Bukchon Hanok Village and Namsan Tower are also expected to inspire new waves of inbound tourism.
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