The CookieRun NYC pop-up shop is located in the heart of Times Square. The store features exclusive items and fan activities.
Devsisters’ 300 million-player CookieRun franchise just opened its first-ever U.S. pop-up shop in New York City (NYC). However, it’s only here for a limited time.
CookieRun NYC pop-up arrives with exclusive merch and more
CookieRun NYC pop-up shop is now open at the LINE FRIENDS New York Times Square location through April 26. This 10-day event brings the game into the states for the first time ever and features more than 130 items to check out. Fans can get NYC-exclusive merchandise such as Statue of Liberty-themed GingerBrave items, apparel, and tote bags.
The pop-up shop’s location also features a CookieRun photo booth, Shadow Milk Cookie and Eternal Sugar Cookie appearances, and autograph sessions with CJ Pawlikowski and Gabi Hankins-Manoukian. Pawlikowski is the English voice actor for Shadow Milk Cookie while Hankins-Manoukian voices Eternal Sugar Cookie.
There’s a large exterior video display facing Times Square itself as well, showing off the CookieRun franchise in one of the world’s most high-traffic locations.
Western fans eat up CookieRun NYC experience
According to Devsisters, the NYC pop-up shop marks a major milestone for the CookieRun franchise in a key market. CookieRun: Kingdom reached YouTube’s Top 10 trending topics in 2025, and fan demand has driven interest in an in-person CookieRun experience. U.S. fans now account for 65% of all online CookieRun merchandise purchases made outside Korea.
Recently, the franchise also expanded with CookieRun: OvenSmash, a new mobile brawler that quickly reached the top of the App Store within hours of its launch. The game features fast-paced matches, multiple modes such as Castle Crasher and Drop the Beat, mini-games, hidden quests, and so much more.
CookieRun: OvenSmash’s launch and the CookieRun NYC pop-up reflect the franchise’s growing presence in Western markets. As noted, interest in the series has been rising, and Devsisters’ March release of CookieRun: Braverse: A Game of Truth and Deceit expansion, a trading card game (TCG), further supports this.
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