“We’re here to turn everyday entertainment into real-world rewards.”
Rise & Hustle has launched in Nigeria. According to the company behind Rise & Hustle, players can earn an in-game currency that can then be turned into cryptocurrency, mobile airtime, or mobile data.
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Rise & Hustle launches in Nigeria
People in Nigeria can now play the Rise & Hustle. This is a mobile game that features scratch cards and a wheel of fortune. Other activities involve playing dice, plinko, and hi-low. Folks can also watch videos to earn more of an in-game currency called "Bucks."
According to Rise & Hustle CEO and co-founder Josh Jones, the mobile title turns everyday entertainment into real-word rewards. He also described the game as a cultural movement since it lets players work together.
"Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games," Jones said. "We’re here to turn everyday entertainment into real-world rewards. This isn’t just a game — we’re building a cultural movement where players grind together to reach the top through ambition and hustle."
An iGaming Afrika post noted that Rise & Hustle is a free-to-play title as well. It then revealed that in addition to Jones, Anthony Broadhurts is a fellow co-founder and a key player in Africa's crypto and gaming ecosystem.
Speaking of which, there are plans to expand Rise & Hustle into Kenya and Ghana. The launches are slated to be completed by the end of this year. As the company scales, it hopes to strengthen its collaborations with other mobile networks, influencers, and pioneering brands.
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