New DraftKings campaign promotes responsible NFL betting

Ahead of Responsible Gaming Education Month, DraftKings announced a new campaign to promote responsible betting.

According to the official announcement, the month-long campaign by DraftKings also features a sweepstake offering National Football League (NFL) tickets and a trip to Super Bowl LX. Customers can enter by engaging with tools such as My Budget Builder and My Stat Sheet between Aug. 26 and Sept. 8. Each week, the sweepstakes introduces new responsible gaming activities and awards more tickets.

"In the final week, customers who use My Stat Sheet to reflect on their personal play will be entered to win the grand prize: an unforgettable trip to Super Bowl LX," the announcement added.

Lori Kalani, the chief responsible gaming officer at DraftKings, shared some thoughts about the campaign as well.

"We are excited to launch our sweepstakes initiative in celebration of Responsible Gaming Education Month, inviting customers to explore our tools in a fun and engaging way," Kalani said. "As a leading operator, we are committed to providing customers with tools that support responsible play and enhance their experience."

Kalani continued, "This campaign recognizes and celebrates customers who use these resources, helping to foster a more informed and responsible gaming culture. Responsible gaming has been part of the DraftKings experience from day one, and we are proud to continue building on that foundation as the industry evolves."

The announcement also highlighted My Budget Builder's launch in June 2025. It then stated that My Stat Sheet has helped 3.4 million customers review and understand their play over time.

The rules for the sweepstakes can be found on DraftKings' official website. Folks can learn more about responsible gaming tools via the DraftKings' Responsible Gambling Center as well.

That's all for now. Stick around for more betting news and updates.